Marketing

If you’re curious why you should create a brand that sets you apart from the competition and has dream clients flocking to your door, keep reading… Because like it or not, your brand is the anchor clients cling to, and without it there’s a void that won’t make them stay. So? Let’s make sure you’re…

Let’s talk about things you can do to expand your reach and generate sales in your business before you have a big audience. You’re actually in a sweet spot right now – because you’re flying under the radar you can experiment, mix things up, try a few ideas on for size to see what sticks…

As a coach, all you want to do is coach, right? If only it were that simple. To get to do the coaching you love so much, you need to sell your coaching…right? Yup. This is true. But HOW are you going about selling your coaching? If you’re talking about coaching, how great coaching is,…

Making yourself the clear, obvious and most prominent choice to your niche audience is one of the biggest challenges facing online business owners today. All online platforms are crowded and noisy, and the majority of business owners are sharing the same types of content in the same formats – so everyone is blending in. It’s…

When I launched my business back in 2012, LinkedIn was the only real social media platform for Business Development. My strategy was simple – find, connect and engage with my ideal clients. Message them, get a rapport going, then email explaining what I can do for them and offer a meeting or call. It was…

With so many strategies to chose from and so much conflicting information, it can be a real struggle to know how to make best use of your time when it comes to marketing. Sometimes I think all these whizzy tech-based techniques are all very well and good, but they distract people from doing the basic…

When running your own business knowledge is definitely power, but most of us don’t have enough of it to throw the knock-out punch! If you feel like you are flapping in the breeze, without a proper handle on what’s going on in your business and around it, I highly recommend you take some time to…

Yes!!! I’ve worked for months on this new offer and it’s finally time for the launch!! I know for sure my audience will absolutely love this new offer, and my first 5 figure launch is on the cards with this one! I can’t wait to see the Pounds roll in as my dream clients stumble…

When I ask business owners what their biggest challenge is, the resounding answer is ‘finding clients’. I can totally relate. Being in the ‘finding clients’ and ‘why aren’t I winning work’ mode is so demotivating – and the irony is, the deeper we go in the ‘finding’ cycle the less we seem to find them!…

There’s a lot of talk about how trading time for money is the root of all evil, but I’ve not really seen much about WHY this isn’t a sensible monetisation strategy. I have A LOT to say on this subject, so it’s time to get my thoughts into a blog so that when I have…