Marketing

Why the old growth model is collapsing – and what replaces it You didn’t imagine it… You post something brilliant. The views land. The DMs trickle. But the sales stall. You close the laptop at 10:17pm, shoulders tight, telling yourself you’ll “show up harder tomorrow” even though you’re already stretched so thin it hurts. It’s…

(A devastatingly honest note for coaches who do not coach other coaches) Most coaches aren’t struggling because they’re bad at coaching. They’re struggling because the marketing they’re using has been designed to work on them – not on their potential clients. Read that again. I’m speaking to coaches whose clients are Jo Public (not other…

aka: Why your personal brand is falling flat and what actually drives buying behaviour in this industry If you’ve been positioning your coaching offer like a warm, fuzzy personal brand story hoping to magnetise dream clients from your beach chair – this Sticky Note is going to lovingly jolt you awake. Let’s start with this…

Let’s rip the bandage off this one right at the top: Personal Brand is NOT a Business Model. And if you’ve been led to believe it is, I’ve got news for you – that might just be why your brilliant business isn’t getting the traction it deserves. Because here’s what’s happening in the online space…

Let’s break the unspoken rule of online business for a sec: 👉🏼 You’ve been told to build a personal brand if you want to stand out.👉🏼 That your story is your strategy.👉🏼 That people buy from people. And while that’s partly true – it’s not the whole picture.In fact, this obsession with personal branding might…

You already know that negative positioning is a problem. When you’re doubting yourself, undercharging, hiding behind vague messaging, or shrinking your voice it’s obvious something’s off. But here’s the truth no one’s really talking about… It’s not just internal doubt that damages your business. It’s how that doubt shapes the way your audience perceives you.…

Lean in…because this might be the most important conversation we ever have. If you’re showing up consistently, launching offers, doing all the “right” things but still not seeing the traction or recognition you know you’re ready for… Chances are, your brand doesn’t fully reflect the brilliance of you and your work, and if that’s the…

Why Credibility, Resonance & Activation Matter More Than Likes Let’s talk about something that’s been gnawing at me for years. The way social media has warped how we see ourselves, our content, and our businesses. We’re told to play the game: Post more. Follow trends. Chase reach. Go viral. Because apparently, the size of your…

The Real Answer (That Doesn’t Require Dancing on Reels or Burning Out) If you’re asking this question, it’s likely for one of two reasons: You’ve already got an audience and offers – but keeping leads flowing feels like a full-time job. Or… You’ve been showing up, creating content, and giving value for years – and…