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Marketing

The Top 5 Reasons You’re Messaging Is Getting Lost Online

corporate hangover

Making yourself the clear, obvious and most prominent choice to your niche audience is one of the biggest challenges facing online business owners today. All online platforms are crowded and noisy, and the majority of business owners are sharing the same types of content in the same formats – so everyone is blending in. It’s…

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WHY SOCIAL MEDIA IS HARMING YOUR BUSINESS

When I launched my business back in 2012, LinkedIn was the only real social media platform for Business Development. My strategy was simple – find, connect and engage with my ideal clients. Message them, get a rapport going, then email explaining what I can do for them and offer a meeting or call. It was…

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4 SIMPLE MARKETING STRATEGIES THAT SAVE TIME AND MAKE MONEY

With so many strategies to chose from and so much conflicting information, it can be a real struggle to know how to make best use of your time when it comes to marketing. Sometimes I think all these whizzy tech-based techniques are all very well and good, but they distract people from doing the basic…

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BEWARE THE INVISIBLE LAUNCH

sally oddy clarity coach

Yes!!! I’ve worked for months on this new offer and it’s finally time for the launch!! I know for sure my audience will absolutely love this new offer, and my first 5 figure launch is on the cards with this one! I can’t wait to see the Pounds roll in as my dream clients stumble…

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HOW TO FIND CLIENTS

finding clients

When I ask business owners what their biggest challenge is, the resounding answer is ‘finding clients’. I can totally relate. Being in the ‘finding clients’ and ‘why aren’t I winning work’ mode is so demotivating – and the irony is, the deeper we go in the ‘finding’ cycle the less we seem to find them!…

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WHY TRADING TIME FOR MONEY IS HURTING YOUR BUSINESS

value base pricing

There’s a lot of talk about how trading time for money is the root of all evil, but I’ve not really seen much about WHY this isn’t a sensible monetisation strategy. I have A LOT to say on this subject, so it’s time to get my thoughts into a blog so that when I have…

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HOW TO COMMUNICATE YOUR VALUE THE EASY WAY

how to write marketing copy

I’ve literally just blown my own mind! As a marketer who has spent decades writing value-based sales copy for other people, I’ve always found it difficult to write my own. I know the secret to writing engaging and compelling content is that it needs to speak directly to our target audience – but that can…

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Top 5 Tips for a High Performing LinkedIn Profile

Sally Oddy

2019 is LinkedIn’s Comeback Year. While organic reach is rapidly declining across all other platforms, we’ve suddenly remembered LinkedIn and, as it turns out, this platform hasn’t been saturated by paid promotion and the algorithm is still kind to everyone. On LinkedIn, you’ll find an incredibly supportive community who are quick to help, give fantastic…

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