Marketing

Why Credibility, Resonance & Activation Matter More Than Likes Let’s talk about something that’s been gnawing at me for years. The way social media has warped how we see ourselves, our content, and our businesses. We’re told to play the game: Post more. Follow trends. Chase reach. Go viral. Because apparently, the size of your…

The Real Answer (That Doesn’t Require Dancing on Reels or Burning Out) If you’re asking this question, it’s likely for one of two reasons: You’ve already got an audience and offers – but keeping leads flowing feels like a full-time job. Or… You’ve been showing up, creating content, and giving value for years – and…

The Social Media Lie That’s Keeping You Stuck Every morning, you check your Instagram. You post, you engage, you hustle…and yet, sales? Nada. Meanwhile, someone else with a smaller audience is making consistent sales, booking dream clients, and growing their income – without obsessing over content or beating the algorithm. What’s the difference? They’re using…

You’ve been told that writing the perfect subject line is the key to getting your emails opened, right? 🚨WRONG🚨 If you’ve been obsessing over emojis, testing clickbait phrases, and Googling “best subject lines for high open rates”…I hate to break it to you, but that’s not what’s going to turn your email list into a money-making machine. Here’s…

Are you tired of chasing clients? Spending hours on social media, running ads, and constantly hustling—only to feel like the high-paying clients you want aren’t showing up? You’ve got the offers, the drive, and the content, but the clients who are truly ready to invest just aren’t coming your way. It’s exhausting, right? You’re not…

If you’re an online coach, you already know that the right strategy is key to scaling your business and attracting more clients. A powerful way to do that is by using sales funnels. Funnels aren’t complicated—they’re just strategic paths that lead your audience from casual interest to committed clients. Today, we’re going to break down…

For the past 5 years, short-form content has dominated the digital marketing landscape. We’ve all witnessed the explosion of reels, TikToks, and YouTube shorts, all crafted to capture attention instantly and hold it for mere seconds.  The prevailing message has been clear: keep it brief, don’t take up too much space, let the people scroll…

Welcome back to Day 2 of our “Streamline, Grow, Convert Activation Series!” 🎉 Yesterday, we focused on conducting a Positioning Audit to help you identify your unique methods, clients’ goals, and the deeper emotional needs you address. Today, we’re diving into how you position yourself to your community. This is a crucial step in attracting…

In the dynamic world of online coaching, where passion and purpose guide, many talented individuals find themselves facing a daunting challenge: how to position themselves effectively to powerfully resonate with their dream client and stand out in a crowded market. There are still too many Frustrated Coaches who are yearning to make a meaningful impact…

Pinterest isn’t just a platform for finding recipes and DIY projects, it also is NOT a Social media platform. Pinterest is one of the world’s leading search engines, and an absolute GOLDMINE for driving traffic to your website and increasing your sales. Just take a look at these facts: I haven’t been using Pinterest for…