June, 2019 - Sally Oddy

WHY TRADING TIME FOR MONEY IS HURTING YOUR BUSINESS

There’s a lot of talk about how trading time for money is the root of all evil, but I’ve not really seen much about WHY this isn’t a sensible monetisation strategy. I have A LOT to say on this subject, so it’s time to get my thoughts into a blog so that when I have…

IS IT TIME TO GO SOBER?

I grew up in a family of heavy-drinking party-animals. Being around drunk adults was a common occurrence, and I definitely remember being left in the car outside the pub with a bag of crips and a can of pop more than once! This rather loud and colourful environment had it’s up’s and down’s, and I’ve…

Unleash the Super Powers of Purpose and Vision

I spent years being a legal secretary and drifting from job to job. I fell into marketing and then spent years in the corporate world, working ridiculously long hours for people who would take as much as I could give. It was only when I unleashed the true power of purpose and vision that everything…

DECLUTTER TO MAKE ROOM FOR WHAT MATTERS…

Growing up I was always second-hand-rose – most of my stuff was hand-me-down and getting new clothes was a rarity. I didn’t have the stuff my friends did, and it made me feel less than. I got a job and started earning my own money when I was 15, because I wanted to have the…

HOW TO COMMUNICATE YOUR VALUE THE EASY WAY

I’ve literally just blown my own mind! As a marketer who has spent decades writing value-based sales copy for other people, I’ve always found it difficult to write my own. I know the secret to writing engaging and compelling content is that it needs to speak directly to our target audience – but that can…

7 TIPS TO GROW WITH NO INVESTMENT

You need to grow your business to make more money BUT you don’t have money to invest in growth. It’s the chicken and egg scenario every business owner dreads. It can feel like there’s a noose tightening around your neck, suffocating all that focus and confidence you used to have and leaving no room for…

DO WE HAVE TO BE AMBITIOUS TO BE SUCCESSFUL?

What do you mean you don’t want to have a 6-figure business? What’s wrong with you? Is that how you are starting to feel – cause I know I am! My timeline is overrun with people telling me what I should want and how I should get it. It’s starting to feel like if we…