How to Use Pinterest to Boost Traffic to Your Blogs, Freebies, and Offers

Pinterest isn’t just a platform for finding recipes and DIY projects, it also is NOT a Social media platform.

Pinterest is one of the world’s leading search engines, and an absolute GOLDMINE for driving traffic to your website and increasing your sales.

Just take a look at these facts:

I haven’t been using Pinterest for long At All…but what I can tell you is that within 3 WEEKS of starting to use it, my Monthly Views jumped from 257 to 3,600!

Starting to feel a little tingle of excitement at the prospect of using a platform that actually delivers fast results AND can boost your email list and your sales!??

In this blog, we’ll explore how you can harness the power of Pinterest to boost traffic to your blogs, freebies, and offers.

Let’s Go 👇🏼

7 Proven Strategies: Unlocking Pinterest’s Potential for Business Growth

1. Optimise Your Profile

• Choose a Professional Profile Picture: Select a high-quality, professional image that represents your brand or business. Avoid using personal photos or low-resolution images.
• Craft a Keyword-Rich Bio: Write a concise and compelling bio that includes relevant keywords related to your niche or industry. Use clear language to describe what you offer and the value you provide to your audience.
• Include a Clickable Link: Add a link to your website or landing page in your profile. This makes it easy for users to visit your site and explore your content further.
• Organise Your Boards: Arrange your boards strategically, with the most important ones at the top. Use descriptive titles and keywords in your board names and descriptions to improve searchability.

2. Create Compelling Pins

• Start with Eye-Catching Images: Use high-quality, visually appealing images that resonate with your audience. Consider using professional photography, custom graphics, or stock photos that align with your brand.
• Design Vertical Pins: Opt for vertical pins with a 2:3 aspect ratio, as they perform better on Pinterest. This format takes up more space in users’ feeds and attracts more attention.
• Add Text Overlay: Incorporate descriptive text overlay onto your pins to provide context and encourage engagement. Use clear, easy-to-read fonts and contrasting colours to make your message stand out.
• Include Branding Elements: Incorporate your logo or brand colours into your pins to increase brand recognition. Consistent branding helps users associate your content with your brand and builds trust over time.

3. Utilise Pinterest SEO

• Research Keywords: Conduct keyword research to identify relevant terms and phrases related to your content. Use tools like Pinterest’s own search bar, Google Keyword Planner, or third-party keyword research tools to discover popular search terms.
• Optimise Pin Descriptions: Write detailed, keyword-rich descriptions for your pins that accurately describe the content. Include relevant keywords naturally throughout the description to improve search visibility.
• Use Descriptive Board Titles: Choose descriptive titles for your boards that contain relevant keywords. This helps Pinterest understand the content of your boards and improves their discoverability in search results.

4. Join Group Boards

• Find Relevant Group Boards: Search for group boards in your niche or industry using tools like PinGroupie or manual searches on Pinterest. Look for boards with active engagement and a large following.
• Follow Board Guidelines: Read the rules and guidelines of each group board before requesting to join. Some boards may have specific requirements or posting guidelines that you need to follow.
• Contribute Valuable Content: Share high-quality pins on group boards that provide value to the members. Avoid spammy or promotional content and focus on engaging, helpful pins that resonate with the audience.

5. Pin Consistently

• Establish a Pinning Schedule: Create a pinning schedule that aligns with your audience’s activity patterns and Pinterest’s algorithm. Aim to pin consistently throughout the week to keep your profile active and engaging.
• Use Scheduling Tools: Consider using scheduling tools like Tailwind or Buffer to schedule pins in advance. These tools allow you to plan and automate your pinning strategy, saving time and ensuring consistency.
• Monitor Performance: Keep track of your pinning activity and monitor the performance of your pins over time. Use Pinterest Analytics to identify trends, optimise your strategy, and refine your pinning schedule as needed.

6. Analyse Your Results

• Track Key Metrics: Monitor key metrics such as impressions, clicks, saves, and engagement rate for your pins and boards. Pay attention to which pins perform best and which ones need improvement.
• Identify Trends: Look for trends and patterns in your Pinterest Analytics data to understand what resonates with your audience. Use this information to inform your content creation and pinning strategy moving forward.
• Adjust Your Strategy: Based on your analysis, make adjustments to your pinning schedule, content strategy, and optimisation techniques. Continuously refine your approach to maximize your results and drive more traffic to your website.

7. Collaborate with Influencers

• Identify Potential Partners: Research and identify influencers in your niche or industry who have a significant following on Pinterest. Look for influencers whose audience demographics align with your target market.
• Reach Out and Build Relationships: Reach out to potential influencers with a personalized message expressing your interest in collaboration. Offer value and demonstrate how working together can benefit both parties.
• Plan Collaborative Projects: Collaborate with influencers on joint boards, group boards, or themed campaigns that align with your brand and goals. Leverage their reach and influence to expand your audience and drive more traffic to your website.

For many people that would be enough of a share, but we’re not going to stop there! Oh No!

Because Pinterest is SUCH a powerful search engine, and because I really want to encourage you to use this incredible tool to grow your email list and generate more sales…we’re unlocking the Pinterest Vault and giving you some exclusive insider tips for explosive growth 👇🏼

Unlocking the Pinterest Vault: Exclusive Insider Tips for Explosive Growth

Rich Pins:

• Utilise rich pins to provide additional context and information to your pins. There are four types of rich pins: product, recipe, article, and app. Choose the type that best fits your content and enable them on your website to make your pins more informative and engaging.

Create Pin-worthy Images:

• Design images specifically for Pinterest with the platform’s vertical format in mind. Vertical pins tend to perform better and take up more space in users’ feeds, increasing visibility.
• Use clear, attention-grabbing images that align with your brand and content. Experiment with different styles, colours, and fonts to see what resonates best with your audience.

Pinterest Trends:

• Stay ahead of the curve by leveraging Pinterest Trends to identify popular search terms and topics on the platform. Use this data to inform your content creation strategy and capitalise on trending topics in your niche.

Create Story Pins:

• Story Pins are a relatively new feature on Pinterest that allows you to create engaging, multi-page pins that users can swipe through. Use Story Pins to share step-by-step tutorials, behind-the-scenes glimpses, or interactive content that keeps users engaged and encourages them to explore further.

Promoted Pins:

• Consider investing in promoted pins to boost the visibility of your content and reach a larger audience. Promoted pins appear in users’ feeds and search results, increasing the likelihood of clicks and engagement.
• Set clear objectives for your promoted pin campaigns, whether it’s driving traffic to your website, increasing brand awareness, or generating leads. Monitor your campaign performance closely and adjust your targeting and budget accordingly.

Tailor Your Content:

• Tailor your Pinterest content to your audience’s preferences and interests. Pay attention to which types of content resonate best with your followers and create more of that content.
• Experiment with different formats, such as video pins, carousel pins, and idea pins, to see what drives the most engagement and traffic to your website.

By following these tips, you can leverage the power of Pinterest to drive traffic to your blogs, grow your email list, and sell more coaching offers!

Remember to optimise your profile, create compelling pins, utilise Pinterest SEO, join group boards, pin consistently, and analyse your results to continually improve your strategy.

With a strategic approach, Pinterest can become a valuable tool for growing your online presence and increasing your sales.

By implementing these strategies, you can effectively use Pinterest to drive traffic to your blogs, lead magnets, and offers, ultimately increasing your visibility and growing your business.