Marketing

When I launched my business back in 2012, LinkedIn was the only real social media platform for Business Development. My strategy was simple – find, connect and engage with my ideal clients. Message them, get a rapport going, then email explaining what I can do for them and offer a meeting or call. It was…

With so many strategies to chose from and so much conflicting information, it can be a real struggle to know how to make best use of your time when it comes to marketing. Sometimes I think all these whizzy tech-based techniques are all very well and good, but they distract people from doing the basic…

When running your own business knowledge is definitely power, but most of us don’t have enough of it to throw the knock-out punch! If you feel like you are flapping in the breeze, without a proper handle on what’s going on in your business and around it, I highly recommend you take some time to…

Yes!!! I’ve worked for months on this new offer and it’s finally time for the launch!! I know for sure my audience will absolutely love this new offer, and my first 5 figure launch is on the cards with this one! I can’t wait to see the Pounds roll in as my dream clients stumble…

When I ask business owners what their biggest challenge is, the resounding answer is ‘finding clients’. I can totally relate. Being in the ‘finding clients’ and ‘why aren’t I winning work’ mode is so demotivating – and the irony is, the deeper we go in the ‘finding’ cycle the less we seem to find them!…

There’s a lot of talk about how trading time for money is the root of all evil, but I’ve not really seen much about WHY this isn’t a sensible monetisation strategy. I have A LOT to say on this subject, so it’s time to get my thoughts into a blog so that when I have…

I’ve literally just blown my own mind! As a marketer who has spent decades writing value-based sales copy for other people, I’ve always found it difficult to write my own. I know the secret to writing engaging and compelling content is that it needs to speak directly to our target audience – but that can…

2019 is LinkedIn’s Comeback Year. While organic reach is rapidly declining across all other platforms, we’ve suddenly remembered LinkedIn and, as it turns out, this platform hasn’t been saturated by paid promotion and the algorithm is still kind to everyone. On LinkedIn, you’ll find an incredibly supportive community who are quick to help, give fantastic…