Event Marketing is a Game Changer

An event gives you the platform to create and engage your audience in an experienceAt an event, your clients and prospects are given the opportunity to test, touch and feel the effects of your products and services. Did you know that 65% of event attendees expressed a clearer understanding of the products and services offered by the host after the event had taken place (EMI & Mosaic, 2016).

Events allow you to connect with your audience face to face
There is no doubt we’re in the era of a technological revolution, with the advances of technology changing the outlook of our everyday lives all the time. However, there is nothing more powerful than human interaction. Connecting with a person face to face allows you to build trust, offer knowledge, and ultimately help them to solve their problem. Did you know that 51% of marketers believe that building a relationship face to face takes an organisations business goals to the next level (CMO Council & E2MA, 2013).
Events give you the opportunity to position yourself as a thought leader
When you deliver an event on a timely topic, you become associated with that topic, the expertise surrounding it, and the solutions to the problems that topic creates. You build trust with your prospects and potential future employees and this trust is what elevates your business to the next level. Did you know that 84% of event attendees have a more positive opinion of the host company, brand, products and services after an event (EMI & Mosaic, 2016).
Events give your brand another layer
Put simply, your brand is what people say about you when you’re not in the room. So how do you control that? What can you do to increase your brand reputation? Putting on an event that immerses your attendees in an incredible experience that they will remember gives you the opportunity to take your brand identity to the next level. 96% of event attendees talk about events they attended and mention the company running the event (EventTrack, 2015).
Events give you the foot-in-the-door! 
Human psychology has proven that when we’re asked to give a little, we’re more likely to agree to a greater commitment further down the road. The more engaged your customers are with your offering, the more likely they are to make a purchase, increase their spend, or recommend you to others. Running an event gives you that platform to create the initial engagement that will increase your bottom line, further down the road. 78% of people said that if they had the opportunity to try out the product/service they were more likely to buy said product or a service (EventTrack, 2015).Ultimately, events generate thoughts and feelings in all of us and the key is to tap into these thoughts and feelings to take your business to the next level.Running an event is undoubtedly a game changer for businesses looking to truly engage their client base and create more customers – which should be all of us, right?With enough time, planning and training any team can create an event that will keep their attendees talking about them for a very long time.Want to know more about how we can help you to plan these events? Get in touch by emailing kate@secreteventservice.com]]>


I'm Sally Oddy

I'm a girl who fell into marketing 20 years ago and never looked back! I love popcorn, reading and working from home with my cats on my keyboard! (if you know, you know!) My mission? To help others express themselves in their businesses enjoying the impact and income they truly desire! 

Please enter your name.
Please enter a valid email address.
Something went wrong. Please check your entries and try again.
aVSAugust-1133 copy

Let's do this together xx


Sally works with soulpreneurs, pouring over 20 years experience into their hearts, minds and businesses.

Passionate about living life on purpose, Sally is all about honouring and accepting the fullness of self.

In-powering her clients to experience life in beautiful, bold, expansive ways is how they create and attract abundance and success into their lives.

Guiding her clients to dive deeply into their vision and mission, Sally shares her aligned approach to building online businesses that have a deeply positive impact in the world.

Sally is a Yorkshire Lass who grew up in 80's South Africa and is on a mission to inspire you to fulfil your dreams and potential in order to create a more in-powered and happy world.

Find out about how to work with Sally privately in her unique Mentorships or in a supportive group setting in her Programs.

Next Step: Book a 20-Minute Marketing Brainstorm with Sally!

If you're a coach, consultant or online soulpreneur doing under £10k a month, you might be just a few strategies, tactics and tools away from doubling your leadflow, revenue and impact.

In this fast-paced 20-minute brainstorm, we'll...

  1. Take a look at your marketing, sales and delivery systems to see what is/isn't working.
  2. Review your niche, offer and pricing to identify what's possible for you in the next 90 days and beyond.
  3. Uncover the Number 1 Bottleneck restricting your growth and holding you back from scaling.
  4. Develop a 3-step action plan that will get you results in your business ASAP.