HOW TO COMMUNICATE YOUR VALUE THE EASY WAY

I’ve literally just blown my own mind!

As a marketer who has spent decades writing value-based sales copy for other people, I’ve always found it difficult to write my own.

I know the secret to writing engaging and compelling content is that it needs to speak directly to our target audience – but that can be easier said than done.

BUT…I literally just had a massive brainwave that’s delivered incredible value-based copy for me to use in my business!

Never one to keep a good idea down, I’m sharing it with you INSTANTLY so you too can use this wondrous idea to blast your own value-based copy into orbit, pulling your ideal clients into your atmosphere along the way [really must stop with these ridiculous analogies!]

So, here it is:

I copied and pasted all of the testimonials I’ve received from my coaching clients into a word document.

I then created these headings:

• Why business owners work with me
• What I give my clients
• How my clients feel after working with me
• What my clients get out of working with me
• Why my clients recommend me

Working through each testimonial, I pulled out the text that fitted best under each of the headings.

I tidied it up a bit and VOILA – now I’m crystal clear on why my clients work with me, the problems I solve, the value I deliver, how I make them feel, and why they recommend me!

Drop Mic.

Guys, I know it sounds obvious but I’ve never actually done this as an exercise before and the results are pretty awesome…see for yourself:

WHY BUSINESS OWNERS WORK WITH ME

I was going round in circles with an aspect of my business for ages. I needed to work it through with someone who could help me stop the confusion and come up with workable solutions.

Starting out and feeling isolated and a bit overwhelmed by what you need to do.

Issues we covered have been on my ‘to tackle’ list for so long and it felt great to have the support to face them head on.

I had been stuck wondering what to do to move my business to the next level.

Starting a business can be overwhelming, especially when trying to establish who you want to serve and where you want to take it. There is so much out there about what you should be doing when building a business, that it’s hard to know where to start.

Gain more clarity in my business.

Wanted to make sure I had all the basics in place for my business and how I wanted it to grow and the type of clients I wanted to help.

WHAT I GIVE MY CLIENTS

Expert advice and specific information relating to my business.

Advice on how to use social media to showcase my services and personality.

High level strategic advice and support on the ‘doing’.

Insights into all areas of my business.

Cheer me on, encourage me to level up and ultimately support me on my journey as an entrepreneur.

Come up with ideas for my business that I hadn’t ever thought of.

Reviewed my business ideas and plans and provided invaluable guidance, advice and insight.

Walked me through what to do with my website, my branding, my pricing and packages, my workshop training and a whole load of other business stuff that I had not thought about

Strategy on steroids.

Ideas on how to structure and sell my services and I got tonnes of value

Insight and clarity.

Sally is high energy – I can’t believe how much we covered, she listened intently and asked insightful questions.

HOW MY CLIENTS FEEL AFTER WORKING WITH ME

I am crystal clear and completely motivated and feeling excited to take focused action.

Feeling much clearer about the direction I’m heading.

Inspired and focused.

Encouraged and enthusiastic.

Feeling energized.

Sally has motivated me.

Feeling really focused and motivated.

WHAT MY CLIENTS GET OUT OF WORKING WITH ME

Absolutely buzzing with ideas.

The amount of detail and actions to implement is wonderful.

I now have a marketing strategy and a new pricing structure which reflects my new offers.

Already implemented the new branding on social media and nearly finished with my new website copy.

Really useful tips and exercises to help me move forward.

Achieved clarity around who my ideal client is, how to make sales easier and got tips on money mindset

Helped me get really clear on how to move forward with my business.

Clear plan of action.

Saw instant results and exceeded all KPIs.

Session is going to make a huge impact to my business.

Seeing Sally’s methodology in action was extremely impressive.

WHY MY CLIENTS RECOMMEND WORKING WITH ME

She knows her stuff and is so easy to talk to.

If you want straight answers to how you can move your business forward, plus hands on advice and help that you will implement, Sally is your woman.

Knowledgable and engaging, and makes topics interesting.

Gain clarity in their business.

Someone who will get you from the moment you start taking about your story and is able to draw on that to support your direction then Sally is your lady.

No-nonsense, strategic and practical session with someone who knows their stuff!

Incredibly knowledgeable in her field.

Pleasure to speak to and will help in anyway she can.

Pleasure to work with – feel her enthusiasm and passion for what she does.

Knows her stuff and is hands on.

I quite LITERALLY couldn’t not have come up with that myself so a MASSIVE THANK-YOU to all of my wonderful one-to-one coaching clients for sharing the love so beautifully.

I’ll be using this in all of my copy going forward and littering it throughout my social media posts.

If you haven’t done this before I really recommend you do, if nothing else you’ll have a magical Love Letter to read to yourself on the days you are feeling glum and having a wobble.

You’re welcome ?

If you found this blog useful you make also like to read Crisis of Confidence to find how else I pep myself up on a bad day!