Why You Should Create Your Leveraged Low Ticket Offer Before Your Lead Magnet

Email Subscribers or Generating Sales Through Low Ticket Offers…

I know which one sounds easier!

The thought of offering something for free (ie a Lead Magnet) feels easier and less vulnerable to many newly established coaches than actually offering something for sale – this is why many coaches make the mistake of starting by creating and offering their Lead Magnet.

They think they’ll grow their profile and authority and email list and THEN offer something for sale.

There’s no Right or Wrong really…ultimately many approaches can work, but here’s why I believe the better way is to create your Low Ticket Offer FIRST, and then reverse engineer your Lead Magnet…

In the ever-evolving landscape of online coaching and entrepreneurship, the concept of lead magnets has become synonymous with list-building and client attraction strategies.

However, what if I told you that the key to unlocking the full potential of your lead magnet lies in first creating your Leveraged Low Ticket Offer (LLTO)?

In this blog post, we’ll explore the strategic rationale behind prioritising your LLTO before your lead magnet and why this approach is essential for maximising your sales and conversions.

The Importance of Lead Magnets

Lead magnets play a crucial role in the customer acquisition process, offering valuable incentives to potential clients in exchange for their contact information.

From free guides and checklists to webinars and mini-courses, lead magnets are designed to capture the attention of your target audience and entice them to join your email list.

However, the effectiveness of your lead magnet hinges on its ability to seamlessly transition prospects into paying customers—a task that requires careful consideration and strategic planning.

Why Your LLTO Should Come First

Contrary to popular belief, creating your LLTO before your lead magnet is not only advantageous but essential for ensuring the success of your sales funnel.

The primary function of a lead magnet is to upsell the easiest, no-brainer offer to potential clients—a role that can only be fulfilled if you have a clear understanding of what that offer entails.

By developing your LLTO first, you gain valuable insights into your target audience, their pain points, and the solutions they’re seeking—information that is indispensable for crafting a compelling lead magnet that resonates with your audience and drives conversions.

Strategically Designing Your Lead Magnet

Once you’ve established your LLTO, you’re better equipped to strategically design your lead magnet to complement and support your offer.

Armed with a deep understanding of your audience’s needs and desires, you can tailor your lead magnet to address specific pain points and showcase the value of your LLTO as the logical next step.

Whether it’s providing actionable tips and strategies related to your LLTO or offering a sneak peek into the transformational journey your offer provides, your lead magnet becomes a powerful tool for pre-qualifying leads and priming them for your LLTO.

Maximising Sales and Conversions

By prioritising your LLTO before your lead magnet, you set yourself up for success in the sales process.

Your lead magnet serves as the perfect introduction to your LLTO, laying the foundation for a seamless transition from prospect to paying customer.

With a strategically designed lead magnet that complements your offer and addresses your audience’s needs, you can maximise sales and conversions while building a loyal customer base that’s eager to engage with your brand.

In conclusion, creating your Leveraged Low Ticket Offer before your lead magnet is a strategic approach that sets the stage for success in your sales funnel.

By prioritising your offer and gaining a deep understanding of your audience’s needs, you can design a lead magnet that seamlessly transitions prospects into paying customers while maximising sales and conversions.

Don’t underestimate the power of strategically aligning your LLTO and lead magnet—take the first step towards a more effective sales funnel today.


This is your opportunity to get your Leveraged Low Ticket Offer designed, created and SELLING with my guidance, support and feedback – all in just five days!

Click here to save your seat

What Next?

We have a series of 4 articles about Low Ticket Offers, links to all of them are here:

The Role of Low Ticket offers in your Coaching Business

4 Steps to Crafting your Low Ticket Offer

Top 5 Platforms to Sell your Low Ticket Offer

8 Ways to Market your Low Ticket Offer

If you have any questions please email me directly: sally@sallyoddy.com


Please enter your name.
Please enter a valid email address.
Something went wrong. Please check your entries and try again.

Let's do this together xx

MEET SALLY ODDYBusiness, Marketing & Mindset Mentor

Sally works with soulpreneurs, pouring over 20 years experience into their hearts, minds and businesses.

Passionate about living life on purpose, Sally is all about honouring and accepting the fullness of self.

In-powering her clients to experience life in beautiful, bold, expansive ways is how they create and attract abundance and success into their lives.

Guiding her clients to dive deeply into their vision and mission, Sally shares her aligned approach to building online businesses that have a deeply positive impact in the world.

Sally is a Yorkshire Lass who grew up in 80's South Africa and is on a mission to inspire you to fulfil your dreams and potential in order to create a more in-powered and happy world.

Find out about how to work with Sally privately in her unique Mentorships or in a supportive group setting in The Soulpreneur Success Hub Monthly Membership


If you're an established online business owner who knows a few tweaks and focus will get you headed in the right direction...[BUT YOU'VE EITHER NEVER WORKED WITH A BUSINESS MENTOR BEFORE SO ARE UNSURE IF IT'S FOR YOU, OR YOU'VE BEEN BURNED WITH A BAD EXPERIENCE AND WANT TO TEST THE WATERS]

I invite you to book a 30 Minute 'Plan Of Action Session'Here's what happens during a POA Session...

  • Look at your niche, programs and price points to see what's possible for you in the next 90 days
  • Assess your current marketing, sales and delivery systems to uncover the #1 thing that's been holding you and your business back
  • Develop a 3-step action plan to get you unstuck, levelled-up and moving forward
  • You'll leave clear, confident and excited to take your coaching business to the next level