5 Top Platforms to Showcase and Sell Your Coaching Digital Products (Low Ticket Offers)

As coaches and consultants, diving into the world of selling digital products (or ‘Low Ticket Offers’) can be a game-changer for expanding your impact and increasing your income.

Beyond being a source of passive revenue, digital products allow you to share your expertise with a wider audience, positioning yourself as an industry expert.

While the term “passive income” is often thrown around, the reality is that creating and selling digital products involves some work.

Fortunately, there are platforms designed to simplify this process, enabling you to seamlessly promote and sell your coaching materials.

Let’s explore three types of digital products, essential characteristics of an effective digital goods store, and the best platforms to bring your vision to life.

3 Types of Digital Products to Sell as a Coach:

1. Downloadable PDFs:
   • Examples: Ebooks, guides, resource lists, checklists, templates.
   • Tip: Focus on providing helpful, actionable content that solves a specific problem for your audience.
2. Online Courses:
   • Format: Video lectures with practical exercises.
   • Tip: Consider offering “drip content” or live elements like group coaching calls to enhance the learning experience.
3. Audio Downloads:
   • Use: Guided meditations, positive affirmations, or journaling exercises.
   • Tip: If recording is a challenge, consider hiring a freelance audio producer for a polished product.

3 Key Characteristics of a Great Digital Goods Store:

1. No Tech Headaches:
   • Requirement: User-friendly platform with step-by-step guidance.
   • Tip: Opt for a platform that allows easy updates and is accessible for customers in the future.
2. Strong Product Positioning:
   • Importance: Positions you as an expert and builds trust.
   • Tip: Prioritize a visually appealing design layout and a user-friendly customer experience.
3. Great Conversion:
   • Strategy: Customization to showcase your products effectively.
   • Tip: Utilize features like payment plans, limited-time sales, and upsells to increase conversion rates.

Where to Sell Your Digital Products:

Here are five platforms where coaches can sell their digital products, including their own websites, Etsy, and other similar platforms:

1. Your Own Website: Creating a dedicated section on your own coaching website allows you to maintain full control over your brand and product offerings. Use an e-commerce platform or integrate a digital download system to streamline the purchasing process for your audience.
2. Etsy: Etsy is a popular marketplace known for handmade and unique products. Coaches can leverage Etsy to reach a broader audience, especially if their digital products align with Etsy’s creative and self-improvement categories.
3. Teachable: Teachable is an online platform designed for creating and selling online courses. Coaches can use Teachable to host and sell digital courses, ensuring a user-friendly experience for participants with features like video hosting, quizzes, and discussion forums.
4. Gumroad: Gumroad is a versatile platform that allows coaches to sell digital products directly to their audience. Whether it’s ebooks, guides, or video content, Gumroad provides a straightforward way to set up an online store, handle transactions, and deliver digital goods to customers.
5. Thinkific: Thinkific is another platform focused on online course creation. Coaches can use Thinkific to build, market, and sell their courses. It offers customization options, marketing tools, and the ability to set your pricing, providing a comprehensive solution for coaches looking to sell educational content.

These platforms offer different features and cater to various needs, so coaches can choose the one that aligns best with their goals and the nature of their digital products.

Let’s wrap this up…

Embarking on the journey of selling digital products opens new avenues for coaches and consultants.

Elevate your coaching business, share your knowledge with a broader audience, and establish yourself as a go-to expert in your field.

Here’s to navigating the digital frontier and unlocking new possibilities for your coaching career!

JOIN THE 5 DAY LEVERAGED LOW TICKET OFFER BOOTCAMP

This is your opportunity to get your Leveraged Low Ticket Offer designed, created and SELLING with my guidance, support and feedback – all in just five days!

Click here to save your seat

What’s next?

What Next…

We have a series of 4 articles about Low Ticket Offers, links to all of them are here:

The Role of Low Ticket offers in your Coaching Business

4 Steps to Crafting your Low Ticket Offer

Top 5 Platforms to Sell your Low Ticket Offer

8 Ways to Market your Low Ticket Offer

If you have any questions please email me directly: sally@sallyoddy.com