The Ultimate Guide to Building a Profitable Online Business from Scratch

read time: 2 minutes

Hello and welcome back to another exciting day in growing your online business!

Today we’re focussing on Foundation Building Actions:

[aka the stuff I’d do if I were to re-start my business from today. if there’s stuff on this list you aren’t doing, I highly recommend you incorporate it into your plans]

Let’s go 👇🏼

🧠 If I were to re-start my business here’s what I’d focus on

Expert Niche:

I didn’t spend enough time at the start really honing in on what made my expertise unique and specifically how I help my target audience.

It’s taken me years to realise everything I do is about turning the business into a money-making-machine to free the person up to enjoy the work.

If I’d have realised this sooner I’d have grown faster.


I’d reach out to people offering services that compliment my own with audiences that overlap and invite them to collaborate.

We’d brainstorm fun ways to bring our audiences together and add killer value.

This would have strengthened my community, increased my reach, and built credibility way faster.

Cornerstone Content:

I’d invest the time making long-form videos, blogs, and pinterest pins answering the most common questions about my key messaging pillars by storymining ideas.

    This content stands the test of time and could have been attracting way more warm prospects into my business over the past 5 years.

    [I shared my exact Cornerstone Content Strategy in the June 13th issue of this Briefing. If you didn’t download that absolute gold, run-don’t-walk and start doing this today!]

    Share Opinions:

    I would share my opinions on what works, what doesn’t, what’s crap, what to focus on, what to leave out.

    I’d also have been more vulnerable and shared my highs-and-lows to bring my audience on the journey of building this business.

    It’s these posts that create real connection.

    Business Optimisation

    It took me 4 years to realise my back-end systems were leaving money and email subscribers on the table and fix it.

    If I’d have put my Sticky Systems and Business Ecosystem in place sooner my business would have grown faster.

    Behind The Scenes

    I’d definitely have been sharing exactly who I was working with, the work we were doing together, the progress they were making and results they were getting from working with me Way More!

    I haven’t done this anywhere near enough over the past 5 years but, since I’ve started doing it, it’s 100% brought new clients in!


    The caveat to all of this is that ‘my-journey-was-my-journey’ and it’s brought me to where I am today.

    Could I have got here faster? Yes, sure I could.

    Would I have missed valuable lessons if I did? Maybe.

    I often think there is a danger of growing too fast and having the responsibility of big client delivery before you’re ready.

    I also firmly believe that as our businesses grow, we grow into them, and lots of things naturally evolve and flex over time – which I think is 100% necessary.

    What I do believe is that if I’d put this stuff in place from the start, I’d have seen better and more consistent progress from year 2 on.

    As it is, my progress has been up-and-down like a yo-yo on crack and lots of stuff has been way harder than it needed to be.

    I’m sharing this in the hope that you’ll take some of it on board so that your path will be smoother, your growth steadier, and your wellbeing stronger.

    👋🏼 Want to work together?

    Whenever you’re ready, here are 3 ways you can create more ease in your business with me by your side:

    1. 🛠 FOUNDATIONS: get yourself and your business on solid ground (it’s never too late!!!!!) from which to grow with the Five Figure Foundations Program [Start Today For £150!! New Payment Plans Available!]
    2. 📈 BREAKTHROUGH: make the shifts required to take yourself and your business to the next level with my results-driven Breakthrough Mentoring Program (6 week private mentoring) [Please Note: there is limited availability and this offer will be drastically changing from September. If you want to have a Breakthrough Program with me, book soon!]
    3. ☎️ DISCOVERY CALL: know you’re ready for your next level but aren’t sure what the best route is? Book a call with me and we’ll review where you are now, where you want to be, and how I can help you get there.

    That’s it!

    What did you think of today’s briefing?

    Reply to this email and let me know which bits you’re gonna start implementing from today!

    And if you have questions I have answers – just write me back and I’ll help you out.

    😊 Have a great week!

    Lostsa luv, Sally xo

    p.s. if you want to sign up for the PPB Briefing or share it with a friend, you can find us here​


    I'm Sally Oddy

    I'm a girl who fell into marketing 20 years ago and never looked back! I love popcorn, reading and working from home with my cats on my keyboard! (if you know, you know!) My mission? To help others express themselves in their businesses enjoying the impact and income they truly desire! 

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    Let's do this together xx


    Sally works with soulpreneurs, pouring over 20 years experience into their hearts, minds and businesses.

    Passionate about living life on purpose, Sally is all about honouring and accepting the fullness of self.

    In-powering her clients to experience life in beautiful, bold, expansive ways is how they create and attract abundance and success into their lives.

    Guiding her clients to dive deeply into their vision and mission, Sally shares her aligned approach to building online businesses that have a deeply positive impact in the world.

    Sally is a Yorkshire Lass who grew up in 80's South Africa and is on a mission to inspire you to fulfil your dreams and potential in order to create a more in-powered and happy world.

    Find out about how to work with Sally privately in her unique Mentorships or in a supportive group setting in her Programs.

    Next Step: Book a 20-Minute Marketing Brainstorm with Sally!

    If you're a coach, consultant or online soulpreneur doing under £10k a month, you might be just a few strategies, tactics and tools away from doubling your leadflow, revenue and impact.

    In this fast-paced 20-minute brainstorm, we'll...

    1. Take a look at your marketing, sales and delivery systems to see what is/isn't working.
    2. Review your niche, offer and pricing to identify what's possible for you in the next 90 days and beyond.
    3. Uncover the Number 1 Bottleneck restricting your growth and holding you back from scaling.
    4. Develop a 3-step action plan that will get you results in your business ASAP.