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How To Make More Money In Your Coaching Business By Answering Six Simple Questions

Success in business is largely dependent on the questions you’re asking yourself.

I LOVE using questions to dig deeper into the heart of my business.

It’s a technique I’ve used for years to help my clients get clarity, focus and direction and the best news is:

The simpler the better!

There are six questions you can ask to dive deeper into pretty much any are of your business, and they are:

  1. Who
  2. What
  3. Where
  4. When
  5. Why
  6. How

All of my clients are specifically guided to apply these questions to the four areas of business that are the foundations of profitability:

  • Client
  • Problem
  • Promise
  • Offer

In this rapid-fire implementation blog, I’m GIVING you the six questions in the context of these core business areas, so all you have to do to get a massive clarity-check-in is take a little time today answering them.

If there are any areas that feel woolly, these are areas for you to focus on exploring in more detail.

Ready?

Let’s go:

CLIENT

  • Who is my aligned client
  • What does she need/want/feel
  • Where is she on her journey
  • When will she be ready for the solution
  • Why is this so important for her/the impact of the result
  • How can I help her achieve her desires

PROBLEM

  • Which problem am I most motivated to help people overcome
  • What’s the scale/impact of the problem
  • What’s the impact of doing nothing
  • What’s the impact on doing something
  • Who has the motivation to solve the problem
  • How motivated are they to solve the problem
  • When does this problem become unbearable
  • Why is resolving the problem so important / long term impact
  • How do I help resolve the problem
  • Where has my experience come from

BIG PROMISE

  • What is the result/outcome of my offer
  • Why is the result/outcome so important
  • When do people recognise the need for the solution
  • Who needs the result/outcome the most / most motivated
  • What’s the number 1 thing people get from working through my offer
  • What’s the big impact it will have in their lives
  • How motivated are they to solve the problem and get the result
  • How do I deliver on my big promise
  • Where do I deliver on my big promise
  • How can they work with me to get the result/outcome

OFFER

  • What exactly is my offer
  • What does it deliver – the result/outcome
  • How does it get clients to the outcome
  • What is the transformational journey
  • How long does it take
  • Why is the result/outcome so important
  • When do people recognise the need for the solution
  • Who needs the result/outcome the most / most motivated
  • What’s the number 1 thing people get from working through my offer
  • What’s the big impact it will have in their lives
  • How motivated are they to solve the problem and get the result
  • How do I deliver my offer
  • Where do I deliver my offer
  • What’s the investment and client ROI
  • How can they work with me to get the result/outcome

If you can answer these questions with complete certainty, CONGRATULATIONS – you have Client, Problem, Promise and Offer Clarity.

As long as you always make sure you’re filtering your offers and messaging through these answers, everything should be aligned and you’re set for profit.

If you haven’t got clarity on these questions, it’s time to dig deeper and review your offers and messaging while you’re at it.

Without Clarity, you’ll struggle to position and market your offers in a way that resonates with your aligned client.

And this could be a reason your impact and income has stalled.

If you do find the wool is pulled firmly over your eyes, you may want to click here to check out my business growth intensive where I guide coaches to gain clarity on these areas and build profitable businesses around them.

Hope you’ve found this useful today.

If you have any questions or if things aren’t quite clicking, my inbox is always open so drop me a note to sally@sallyoddy.com


Lotsa luv, Sally x


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Let's do this together xx

MEET SALLY ODDYOnline Business Strategist & Soul Aligned Mentor

Sally Oddy is the straight-talking, soul-aligned strategist behind some of the most powerful transformations happening in the online coaching world today.

A former Marketing Director turned globally sought-after mentor, Sally helps established solopreneurs build sustainably profitable businesses that honour their brilliance, fuel their purpose, and create true lifestyle freedom.

She is the creator of The Sticky Business Model® and founder of The Sticky Business Collective, a 5-month business optimisation experience for online experts ready to step out of chaos and into consistency, structure, and scale.

Her revolutionary frameworks - Sticky Systems™, Simple Client Pathway®, Ready Clients Roadmap®, and The Obvious Choice® - are redefining how online expert businesses grow, attract clients, and generate recurring revenue.

Everything Sally teaches is built on this truth:
Your business should work harder than you do.

Known for her rare blend of strategy, energetics, and no-fluff mentorship, Sally is a catalyst for women who are here to lead, expand, and create legacy-level income through their life’s work.

She now lives in Spain with her husband and two cats, building her million-pound business with a laptop, a vision, and a bold belief in what’s possible when women fully own their power.

If you're ready for a business that scales with strategy and soul - you're in the right place!

 

Find out about how to work with Sally privately in her unique Mentorships or in a supportive group setting in The Prosperous Coach Collective