The honest truth is that success is quite simple really.

In fact, the simpler you keep things the faster success will come.

This post gives you four simple areas to focus on to increase the probability of your success.

And it’s never as complicated as we make it out to be.

Bookmark this post as a quick-reminder whenever you find yourself over-complicating.

Reach out if you’d like to find out how working with me can simplify your life and business while increasing the probability of your success.

Here are your 4 Simple Areas to Increase Success:


A deep certainty about who you are, what you do, why you do it, who you do it for, and how you do it.

Questions to ask yourself:

  • Why am I doing this – what’s my purpose and why?
  • What am I really good at that I love doing?
  • What behaviour do I fall into that’s not helpful?
  • Who do I absolutely love working with the most?
  • When do I feel I show-up at my best?
  • How do I love to deliver support to my clients?
  • What does my dream day / week look like?


Knowing exactly which actions play to your strengths and move the needle and knowing how to implement them.

Questions to ask yourself:

  • Which do I love doing from most to least: writing, speaking, video?
  • When do I feel in my zone-of-genius?
  • What actions have attracted the most aligned clients in the past?
  • Which actions that attract clients do I love doing the most?
  • Where and how do I love engaging with my community the most?


The back-end of your business that does the heavy-lifting for you and attracts, nurtures and converts clients on auto-pilot

Questions to ask yourself:

  • When people land on my website, where do they go and where does that lead?
  • How does my content lead naturally back to my offers?
  • What’s the easy-yes first-step for new clients to enter my world?
  • Where do I store all my evergreen content and business info for easy access?
  • Which systems can I put in place to make my life easier?


The place you go to give and receive support, sharing the highs, lows and in-betweens of your business journey. The place you rely on for your consistent growth and expansion.

Questions to ask yourself:

  • What do I need most from a community?
  • How do I want to feel about my community?
  • What practical stuff will I gain from a community?
  • How often do I feel the desire to tap into a community?
  • How will being part of a community enrich my life and business?
  • How would I love to contribute to a community to feel part of something bigger than myself?


This is – and more – is all available in our brand new membership The Soulpreneur Success Hub!

Soulpreneur Success Hub Membership with Sally Oddy
Soulpreneur Success Hub Membership with Sally Oddy

This is where real, relatable and ready women join together to establish online expert businesses with ease.

Click here to learn more and join.


I'm Sally Oddy

I'm a girl who fell into marketing 20 years ago and never looked back! I love popcorn, reading and working from home with my cats on my keyboard! (if you know, you know!) My mission? To help others express themselves in their businesses enjoying the impact and income they truly desire! 

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Let's do this together xx


Sally works with soulpreneurs, pouring over 20 years experience into their hearts, minds and businesses.

Passionate about living life on purpose, Sally is all about honouring and accepting the fullness of self.

In-powering her clients to experience life in beautiful, bold, expansive ways is how they create and attract abundance and success into their lives.

Guiding her clients to dive deeply into their vision and mission, Sally shares her aligned approach to building online businesses that have a deeply positive impact in the world.

Sally is a Yorkshire Lass who grew up in 80's South Africa and is on a mission to inspire you to fulfil your dreams and potential in order to create a more in-powered and happy world.

Find out about how to work with Sally privately in her unique Mentorships or in a supportive group setting in her Programs.

Next Step: Book a 20-Minute Marketing Brainstorm with Sally!

If you're a coach, consultant or online soulpreneur doing under £10k a month, you might be just a few strategies, tactics and tools away from doubling your leadflow, revenue and impact.

In this fast-paced 20-minute brainstorm, we'll...

  1. Take a look at your marketing, sales and delivery systems to see what is/isn't working.
  2. Review your niche, offer and pricing to identify what's possible for you in the next 90 days and beyond.
  3. Uncover the Number 1 Bottleneck restricting your growth and holding you back from scaling.
  4. Develop a 3-step action plan that will get you results in your business ASAP.