If you want to release your reliance on social media AND connect reliably with your clients and prospects – email is the way to do it!

Email open rates are way higher than social media post read-rates AND when people open and read emails they are more likely to be fully engaged in reading that email (how often do you feel fully engaged on a social media post!!?).

So to help you use this SCALE STRATEGY to grow your online education and coaching business, here are 5 WAYS TO BUILD YOUR EMAIL LIST, here they are:


This is the easiest and most effective way to consistently add qualified leads into your email list.

Create a rapid-implementation Cheatsheet / Checklist / Plan to help your ideal client take a step closer to being ready to work with you!

The downloadable PDF should give them a very specific solution to a specific problem and demonstrate your expertise in the area.

Keep it simple!

This is a low-investment way for cold leads to check you out – so don’t make it too long, too time consuming or over-deliver too much information.

Lead Magnets are always given in exchange for an email address, so make sure you’re gathering that information, adding them to your email list, then emailing them the download.

Regularly offer your Lead Magnet on the socials and plaster it all over your website.


Blogging is a cornerstone SCALE STRATEGY that has So Many Benefits it’s literally INSANE!

Blogs stored on your website are mapped to google, so as long as you’re answering common questions asked by your aligned client, your blog has a good chance of popping up in their search results.

Make sure you’re sharing really useful information relevant to your audience and that your blogs are easy to digest and take action from.

I have an incredible resource called ‘Blogging for Profile & Authority’ that gives you these 3 Things:

  1. Objectives & Best Practice of Blogging
  2. Questions to Answer in your Blog Posts
  3. How to Syndicate your Blogs for Global Reach

In your blogs you should be adding links to download your Lead Magnet and offering a simple sign-up to join your email list so they don’t miss future blogs.

You should also have a ‘Meet the Author’ footer that introduces your core offers and gives an opportunity to book a call with you (see mine below).


To increase your chances of gathering email addresses with blogs, you can write a condensed version of a blog and then give a link to additional BONUS content / download.

Have the bonus content pre-written so anyone who signs-up automatically receives it (and preferably follow this up with an automated email nurture sequence towards your upsell!!)


Before sending every email I let my Social Media community know what high-value info I’ll be sharing later that day and give the sign-up link so they don’t miss out.


I love this one because it keeps the focus in the emails so subscribers get into the habit of opening yours!! 

Create a short 5-Part action-oriented email course that helps your aligned client take a step closer to being ready for the full transformation / shifts their belief about what’s possible for them, and offer it across your social community.

Write and schedule the emails and this turns into a second high-value lead magnet you can offer throughout the year.

That’s it – super simple, easy to implement tactics to fill your email list.

Let me know if you’ve found this useful!

Sally xo


I'm Sally Oddy

I'm a girl who fell into marketing 20 years ago and never looked back! I love popcorn, reading and working from home with my cats on my keyboard! (if you know, you know!) My mission? To help others express themselves in their businesses enjoying the impact and income they truly desire! 

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Let's do this together xx


Sally works with soulpreneurs, pouring over 20 years experience into their hearts, minds and businesses.

Passionate about living life on purpose, Sally is all about honouring and accepting the fullness of self.

In-powering her clients to experience life in beautiful, bold, expansive ways is how they create and attract abundance and success into their lives.

Guiding her clients to dive deeply into their vision and mission, Sally shares her aligned approach to building online businesses that have a deeply positive impact in the world.

Sally is a Yorkshire Lass who grew up in 80's South Africa and is on a mission to inspire you to fulfil your dreams and potential in order to create a more in-powered and happy world.

Find out about how to work with Sally privately in her unique Mentorships or in a supportive group setting in her Programs.

Next Step: Book a 20-Minute Marketing Brainstorm with Sally!

If you're a coach, consultant or online soulpreneur doing under £10k a month, you might be just a few strategies, tactics and tools away from doubling your leadflow, revenue and impact.

In this fast-paced 20-minute brainstorm, we'll...

  1. Take a look at your marketing, sales and delivery systems to see what is/isn't working.
  2. Review your niche, offer and pricing to identify what's possible for you in the next 90 days and beyond.
  3. Uncover the Number 1 Bottleneck restricting your growth and holding you back from scaling.
  4. Develop a 3-step action plan that will get you results in your business ASAP.