Your whole marketing strategy can be distilled down to just three simple words:


First, you need to ATTRACT a high volume of aligned leads into your business.

The easiest way to do that is by sharing Evergreen Question-Answer content.

The best platforms to use are those mapped to Global Search, meaning YouTube, Google and Pinterest.

TopTip: I create 1 piece of Source Content and repurpose it across global search and social media.

Next, you need to CONNECT by making it easy for those leads to qualify themselves into your business and raise their hand to take the next step.

The easiest way to do this is to offer a fast-implementation Lead Magnet that solves a real problem in exchange for email address.

The best platform to do this is an email provider with a simple landing page template that triggers automatic email sequences to deliver the product and nurture the upsell.

TopTip: A super simple checklist/cheatsheet is the best LM to create because it’s low risk / high reward for your prospect.

Finally, you need to CONVERT the most aligned prospects into clients!

The easiest way to do this is to regularly demonstrate what you can do for them and invite them into a conversation using Raise Hand Posts, Emails and Conversion Events.

Discovery Calls are your best business-growth friend!

When you think about it, we over-complicate a lot of this business stuff, when really it can all be very simple…

Lotsa luv, Sally xo


I'm Sally Oddy

I'm a girl who fell into marketing 20 years ago and never looked back! I love popcorn, reading and working from home with my cats on my keyboard! (if you know, you know!) My mission? To help others express themselves in their businesses enjoying the impact and income they truly desire! 

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Let's do this together xx


Sally works with soulpreneurs, pouring over 20 years experience into their hearts, minds and businesses.

Passionate about living life on purpose, Sally is all about honouring and accepting the fullness of self.

In-powering her clients to experience life in beautiful, bold, expansive ways is how they create and attract abundance and success into their lives.

Guiding her clients to dive deeply into their vision and mission, Sally shares her aligned approach to building online businesses that have a deeply positive impact in the world.

Sally is a Yorkshire Lass who grew up in 80's South Africa and is on a mission to inspire you to fulfil your dreams and potential in order to create a more in-powered and happy world.

Find out about how to work with Sally privately in her unique Mentorships or in a supportive group setting in her Programs.

Next Step: Book a 20-Minute Marketing Brainstorm with Sally!

If you're a coach, consultant or online soulpreneur doing under £10k a month, you might be just a few strategies, tactics and tools away from doubling your leadflow, revenue and impact.

In this fast-paced 20-minute brainstorm, we'll...

  1. Take a look at your marketing, sales and delivery systems to see what is/isn't working.
  2. Review your niche, offer and pricing to identify what's possible for you in the next 90 days and beyond.
  3. Uncover the Number 1 Bottleneck restricting your growth and holding you back from scaling.
  4. Develop a 3-step action plan that will get you results in your business ASAP.