Make Money While You Sleep – Coaches: how to use evergreen content for 24/7 new clients

If you’re tired of constantly chasing clients or relying on social media for leads, it’s time to look into evergreen content. This powerful strategy can help you attract right-fit clients, generate leads on autopilot, and build a system that makes money even when you’re not actively working.

What is Evergreen Content?

Evergreen content is any form of content that remains relevant and valuable long after it’s published. Unlike time-sensitive content, which can become outdated, evergreen content provides lasting value to your audience. This could include blog posts, videos, guides, or tutorials that address fundamental problems your target audience faces.

For example, if you’re a business coach, an evergreen blog post about “How to Create a Business Plan” will continue to attract readers over time because the process of creating a business plan is a constant need. Your content works for you continuously, providing solutions to your audience even while you sleep.

Why is Evergreen Content Important?

Evergreen content gives you a way to engage with potential clients without having to continuously create new content. It works 24/7 by showing up in search engines and delivering value to people who are actively searching for solutions. This is a fantastic way to attract clients who are self-qualified and ready to invest in your services.

When people come across your content through search engines, podcasts, or YouTube videos, they’re already in the mindset of solving a problem. That makes them much more likely to take the next step with you, whether that’s signing up for your email list or making a purchase.

How to Use Evergreen Content to Make Sales on Autopilot

1. Create Timeless, Value-Driven Content
   Focus on topics that are always relevant to your target audience. Think about the core challenges they face and create content that addresses those problems. Use formats that stand the test of time, such as how-to guides, step-by-step tutorials, and educational videos.
2. Leverage Global Search Engines
   To get the most out of your evergreen content, it needs to be discoverable. This means leveraging platforms like Google, YouTube, or Pinterest where people actively search for solutions. By optimizing your content for search engines, you ensure that your content shows up when your audience needs it most.
3. Repurpose and Automate
   Your evergreen content can be repurposed across different platforms. A single blog post can be turned into a YouTube video, a podcast episode, or a series of social media posts. Automate the distribution of this content through tools that repost and recycle it on various platforms so it’s consistently being put in front of new eyes.
4. Set Up Conversion Funnels
   Pair your evergreen content with automated systems that guide potential clients down the sales funnel. For example, you can use email marketing to nurture leads, moving them from awareness to purchasing your products or services. The goal is to set up a system where people find your content, engage with it, and ultimately make a purchase—all while you’re off doing something else.

Take Action Today

If you want to create a sustainable flow of income and stop relying on time-draining tactics like social media, evergreen content is the way to go. With the right strategy in place, you can attract and convert clients consistently and automatically.

Want to know where to focus your efforts for maximum impact? Take the Prosperous Coach Quiz to get a personalised roadmap that will help you pinpoint your biggest opportunities for growth and scale your business. It’s free and takes just two minutes.