Being an online business owner is like having a stall at the world’s biggest fairground!?

There are literally millions of people rushing by gorging on free candy floss and stampeding the stalls with the brightest lights and biggest stuffed toys! ?

Stood behind your little stand, with your beautifully crafted home-made jam and honey, you feel teeny-tiny and invisible ?

You know your jams and honeys are absolutely incredible, and there should be a queue around the block, but you can’t even get anyone to stop long enough to take a nibble ?

You look at the gaudy razzle-dazzle of the busy stalls and wonder if it’s time to invest heaps of time, effort and money in making yourself look exactly like them…maybe then you’ll be a success ?


You’re in the Pale Imitation Danger Zone ?

This is not where you want to be, and it’s not what you NEED to do ?

Hey, I get it, I’ve been there! I also believed I had to install 345,640,693 fairy lights on my stall to get noticed… ???

But here’s the thing… the lure of the razzle-dazzle is wearing off!

The crowd are turning away, they’ve had enough of the frenzy and panic, they are tired and, quite frankly, starting to feel sick. ?

Deep down, they just want to focus on a good, honest option that will give them the best results – and your authentic homemade jams and honeys are starting to seem way more appealing than synthetic sugar-laden candy floss! ?

You CAN have the impact you want and achieve all the success you crave on your own terms, while staying true to who you are, and continuing to offer your wonderful jams and honeys ?

Here’s what every successful, genuine, and leading online expert has in common – clarity ?

They’ve taken the time to get super clear on who they are, why they’re here, the impact they want to have, and who they want to serve.

This level of clarity is what empowers them to make deep connections with their dream clients while everyone else is adding more lights to their stalls.

This level of clarity is the magic dust that shifts hearts and minds and enables you to quickly create true momentum, attention and sales.

Sounds super simple doesn’t it?

That’s because at it’s heart it is.

At it’s heart business isn’t complicated. You don’t need to be chained to your computer 24/7 feeding the all-consuming content machine that is social media.

You can grow a business that fulfils your goals and ambitions, while still enjoying your life and not selling your soul to the razzle-dazzle-devil!

Here are 5 of my top tips for standing true in your own brilliant bright light and being seen and heard above the noise:

1. Truly know your purpose, mission and values and share them regularly – your dream client will connect on the deepest level.

2. Tap into the heart of long-held beliefs in your industry that are out-dated / no longer work and talk about what does work in your messaging.

3. Get super clear on who you serve and talk directly to their challenges, dreams and desires.

4. Build your service into a unique solution and make it clear exactly how it solves their biggest pain and the results they’ll get.

5. Focus on connection based sales first, don’t go straight in for the hard sell.


6. Develop tools to build-up a set of Thoughts, Feelings and Beliefs that will guide you to take impactful Action that delivers positive Results.

These pillars are included in The Leading Online Expert Method – my signature one-to-one coaching programme and the fasted most enjoyable way of leaving the hustle behind and growing your lucrative and liberating online business.

I’m sharing this with you today in the hope that it encourages and inspires you to focus on the specific actions that will grow your business and leave the razzle-dazzle behind!

Simple. Effective. Results.

Sally Oddy has a business and marketing career spanning over 18 years and brings huge passion, creativity and courage to everything she does.

A business owner since 2012, Sally has transitioned from her Outsourced Head of Marketing consulting business to the online world as a leading Business, Marketing & Mindset Coach.

Having put in the time, tried and tested many tools, techniques and frameworks, Sally is now offering other Consultants, Coaches and Creatives the opportunity to bypass the years of hustle and learn how to quickly grow a liberating and lucrative online business with The Leading Online Expert Method.

This intensive, 90 day one-to-one coaching experience will see you go from exhausted invisible online hustle to confident and focussed leading online expert.

Apply for The Leading Online Expert Method today!



I'm Sally Oddy

I'm a girl who fell into marketing 20 years ago and never looked back! I love popcorn, reading and working from home with my cats on my keyboard! (if you know, you know!) My mission? To help others express themselves in their businesses enjoying the impact and income they truly desire! 

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Let's do this together xx


Sally works with soulpreneurs, pouring over 20 years experience into their hearts, minds and businesses.

Passionate about living life on purpose, Sally is all about honouring and accepting the fullness of self.

In-powering her clients to experience life in beautiful, bold, expansive ways is how they create and attract abundance and success into their lives.

Guiding her clients to dive deeply into their vision and mission, Sally shares her aligned approach to building online businesses that have a deeply positive impact in the world.

Sally is a Yorkshire Lass who grew up in 80's South Africa and is on a mission to inspire you to fulfil your dreams and potential in order to create a more in-powered and happy world.

Find out about how to work with Sally privately in her unique Mentorships or in a supportive group setting in her Programs.

Next Step: Book a 20-Minute Marketing Brainstorm with Sally!

If you're a coach, consultant or online soulpreneur doing under £10k a month, you might be just a few strategies, tactics and tools away from doubling your leadflow, revenue and impact.

In this fast-paced 20-minute brainstorm, we'll...

  1. Take a look at your marketing, sales and delivery systems to see what is/isn't working.
  2. Review your niche, offer and pricing to identify what's possible for you in the next 90 days and beyond.
  3. Uncover the Number 1 Bottleneck restricting your growth and holding you back from scaling.
  4. Develop a 3-step action plan that will get you results in your business ASAP.