
How NOT to build a business at the cost of your peace
You Get to Do the Big Things and Take Big Breaths. You Get to Lead Without Losing Yourself.
If you’ve ever wondered:
“Can I grow this business without burning out?”
“Is it possible to scale without losing my self in the process?”
Let me say this clearly:
Yes, you can.
You get to lead and still feel like you.
You get to take up space without it taking everything from you.
You get to chase big dreams and still feel grounded, held and well.
This isn’t wishful thinking.
It’s the new standard.
And it’s exactly what we build inside Sticky Business – 6 months of guided work designed to help you grow sustainably, strategically and in deep alignment with your values and vitality.
Let’s break it down.
The Old Paradigm: Hustle Until It Breaks You
We’ve been taught that to succeed, we must:
- Be available 24/7
- Post daily, launch constantly
- Push harder, faster, louder
- Say yes to everything, at the cost of ourselves
And what do we get?
- Results built on resentment
- Brands that grow while we shrink
- Revenue that arrives alongside burnout
That’s not the success we’re here for.
The New Paradigm: Strategy with Soul®
You get to grow a business that honours your health, values, energy and life.
You get to build offers, messaging, and systems that reflect your truth, not someone else’s playbook.
You get to scale in a way that feels calm, clean, and congruent.
This is the core of Strategy with Soul® – my overarching approach that is a powerful blend of practical frameworks and inner recalibration:
- You define and embody your next-level identity
- You root into clear messaging and magnetic positioning
- You align your energy, offers, and content to your truth
- You lead from presence, not pressure
This is where the big breath meets the big move.
The Structure That Holds You: Sticky Business
With Strategy with Soul® calibrating your inner world, Sticky Business™ gives you the systems to make it sustainable.
Inside Sticky Business™ we install the operational and strategic foundations that:
- Automate client attraction
- Streamline your delivery
- Reduce your workload
- Support consistent income
You’ll finally feel like your business is working for you not draining the life out of you.
We do this through:
- Offer design that simplifies and scales
- Lead generation systems that don’t rely on you being online all day
- Evergreen sales sequences that sell while you breathe
- Client delivery structures that feel easy and energising
Because yes you can build a business that sticks and exhale at the same time.
What This Looks Like in Real Life:
- Taking a Thursday off without worrying the sales will stop
- Saying no to a launch because your systems are still bringing in buyers
- Spending your day coaching, creating, or living not firefighting or frantically reacting
- Scaling your income without scaling your hours or stress
This isn’t a fantasy.
It’s the result of building the right strategy and systems from the right state of self.
You Don’t Have to Choose Between Expansion and Ease
The world will tell you it has to be either/or.
Big goals or a full life.
High income or strong boundaries.
Leading boldly or living gently.
But I’ve built a business and helped countless women do the same that proves otherwise.
You get to do the big things and take big breaths.
You get to lead and stay rooted in your body, your values, your rhythm.
You get to scale and stay sane.
That’s what Sticky Business + Strategy with Soul® unlock for you.
Final Word:
This is your permission to stop choosing between what you want and what you need.
You get to have both.
You get to lead with strategy.
You get to rise with soul.
You get to build the business that honours all of you.
And I would be honoured to guide you there.
Ready for the structure, strategy, and soul that hold you while you rise?
Explore Sticky Business today.
Your next level starts now.
Let’s build it in a way that feels like you.

Let's do this together xx
MEET SALLY ODDYOnline Business Strategist & Soul Aligned Mentor
Sally Oddy is the straight-talking, soul-aligned strategist behind some of the most powerful transformations happening in the online coaching world today.
A former Marketing Director turned globally sought-after mentor, Sally helps established solopreneurs build sustainably profitable businesses that honour their brilliance, fuel their purpose, and create true lifestyle freedom.
She is the creator of The Sticky Business Model® and founder of The Sticky Business Collective, a 5-month business optimisation experience for online experts ready to step out of chaos and into consistency, structure, and scale.
Her revolutionary frameworks - Sticky Systems™, Simple Client Pathway®, Ready Clients Roadmap®, and The Obvious Choice® - are redefining how online expert businesses grow, attract clients, and generate recurring revenue.
Everything Sally teaches is built on this truth:
Your business should work harder than you do.
Known for her rare blend of strategy, energetics, and no-fluff mentorship, Sally is a catalyst for women who are here to lead, expand, and create legacy-level income through their life’s work.
She now lives in Spain with her husband and two cats, building her million-pound business with a laptop, a vision, and a bold belief in what’s possible when women fully own their power.
If you're ready for a business that scales with strategy and soul - you're in the right place!
Find out about how to work with Sally privately in her unique Mentorships or in a supportive group setting in The Prosperous Coach Collective