This is something many of my coaching clients ask, especially when they’re starting a new business or pivoting direction.

If this question is looping through your mind, it’s time to ask yourself:

What does ‘successful’ mean to you?

In my experience, we all have slightly, or radically, different ideas about success.

Added to that, the objectives, desires and visions you have for yourself and your business will evolve over time, so it’s likely that once you’ve hit a ‘success’ milestone, the goalposts will shift.

Take my marketing consultancy as an example:

My objective was to have a lifestyle business that replaced my employed salary.

Within a month of opening, I’d won my first piece of work and a steady stream of clients followed.

Based on the steady income that started in those early days, my business was a ‘success’ within a month, and continued to be a ‘success’ for seven years.


My goals and objectives have now evolved, and my coaching business ‘success’ has a different set of standards and milestones.

I’ve structured my business, and developed my Plan, to achieve these milestones and, as they are far more ambitious, it’s going to take a bit longer to get there.


So the first part really is to consider what ‘success’ means to you and how you’ll know when you get there so you can do The Dance of Joy!

Measuring your performance and setting clear milestones along the way is a super important part of business planning because it’s all too easy to lose sight of how far you’ve come.

And doing that means you get less opportunities do to The Dance of Joy, which is a real shame! ?

I’d advised you be realistic and set goals that stretch you but are achievable.

ps: comment below if you’d like a video demonstration of said Dance of Joy…I have no shame.

If success is a certain monthly income, I’d suggest you break it down into smaller milestones so you get to do The Dance of Joy as often as possible, for example:

Success = £5,000 Monthly Income (MI)

Milestone 1 = £1,000 MI (Dance of Joy)

Milestone 2: £2,500 MI (Dance of Joy)

Milestone 3: £5,000 MI (HUGE Dance of Joy…and shift the goalposts!)

Whatever success means to you, get super clear on it so you know what you’re working towards.

This little spark of clarity usually brings about the next question:

How do I reach these milestones and get my version of success?

The answer:


I really can’t stress enough how important this is.

It’s what everything is built on, and if you’ve been offering your services into a vacuum, chances are you’re on shaky ground.

Solid foundations are the core of your business – and sadly it’s the stuff way too many business owners glide past and end up paying the price down the line.

I’ve neatly bundled the SOLID FOUNDATIONS into four phases, and they form the core of my group coaching programme, The Aligned Client Attraction Academy.

If you haven’t already worked through these phases, I strongly suggest you start now and get them nailed down.

Once you have, your path to success will be paved with The Dance of Joy!

Here’s a breakdown so you can get to work:

PHASE 1: Business owner and money mindset | Self-belief, joy, passion, purpose, vision | Business overview and goals

PHASE 2: Business and client clarity | Packages and pricing | Brand guidelines and personal brand

PHASE 3: Client journey mapping and planning | Compelling copy and sales page creation | Marketing and promotional plan

PHASE 4: Pipeline building | Authentic sales systems | Crafting the Annual Plan

When you break it down it sounds super simple, and at it’s heart it is, but if you need help, guidance and support to lay solid foundations for YOU and YOUR BUSINESS, there are FOUR DAYS left to enrol in THE ALIGNED CLIENT ATTRACTION ACADEMY.

If group coaching programmes aren’t your thing, we can work through this during my intensive one-to-one coaching programme The Aligned Business Accelerator (DM for application details).

However you choose to build your business, however you choose to define what ‘success’ means to you, my advice is that you get organised, put a plan in place, break it down into celebratory milestones, and keep going until you get there!

All the very best, Sally xo


I'm Sally Oddy

I'm a girl who fell into marketing 20 years ago and never looked back! I love popcorn, reading and working from home with my cats on my keyboard! (if you know, you know!) My mission? To help others express themselves in their businesses enjoying the impact and income they truly desire! 

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Let's do this together xx


Sally works with soulpreneurs, pouring over 20 years experience into their hearts, minds and businesses.

Passionate about living life on purpose, Sally is all about honouring and accepting the fullness of self.

In-powering her clients to experience life in beautiful, bold, expansive ways is how they create and attract abundance and success into their lives.

Guiding her clients to dive deeply into their vision and mission, Sally shares her aligned approach to building online businesses that have a deeply positive impact in the world.

Sally is a Yorkshire Lass who grew up in 80's South Africa and is on a mission to inspire you to fulfil your dreams and potential in order to create a more in-powered and happy world.

Find out about how to work with Sally privately in her unique Mentorships or in a supportive group setting in her Programs.

Next Step: Book a 20-Minute Marketing Brainstorm with Sally!

If you're a coach, consultant or online soulpreneur doing under £10k a month, you might be just a few strategies, tactics and tools away from doubling your leadflow, revenue and impact.

In this fast-paced 20-minute brainstorm, we'll...

  1. Take a look at your marketing, sales and delivery systems to see what is/isn't working.
  2. Review your niche, offer and pricing to identify what's possible for you in the next 90 days and beyond.
  3. Uncover the Number 1 Bottleneck restricting your growth and holding you back from scaling.
  4. Develop a 3-step action plan that will get you results in your business ASAP.