Expert Positioning Blueprint by Sally Oddy


Expert Positioning Blueprint by Sally Oddy

Define and communicate your Unique Coaching Positioning to become ‘The Obvious Choice’

Raise Your Hand If...

  • You feel frustrated because you can't articulate what makes your coaching unique, leaving you unsure of how to stand out in a crowded marketplace
  • You know you aren't showing up enough because you lack clarity on what you do and how you do it, hindering your ability to attract and connect with your ideal clients
  • You're tired of feeling stuck and stagnant in your coaching practice, unable to break free from the cycle of uncertainty and indecision surrounding your expert positioning
  • You struggle to communicate the value you provide to your clients, leading to missed opportunities and unrealized potential in your coaching business
  • You're ready to step into your power and claim your rightful place as an authority in your niche, but you're unsure of where to start or how to make it happen

Well, That's All About To Change

Imagine having the clarity to confidently articulate what sets you apart as a coach so you become The Obvious Choice.

Expert positioning isn't just about standing out in a crowded marketplace—it's about unlocking a world of opportunity and abundance in your coaching business.

Say goodbye to feeling lost and overwhelmed in your coaching journey. With Expert Positioning you gain clarity, confidence, and direction like never before.

You'll no longer struggle to articulate your unique value or compete with other coaches on price alone.

Instead, you'll effortlessly attract right-fit-clients who recognise and appreciate the expertise and value you bring to the table.

Your coaching business will thrive, and you'll finally achieve the success and fulfillment you've always dreamed of.

The Expert Positioning Blueprint is your roadmap to this transformative journey. Download now and take the first step towards unlocking your full potential as a coach.

Get Ready To Deep-Dive...

  • Mission: Explore your core values, beliefs, and aspirations to define a mission statement that aligns with your coaching practice's purpose and resonates with your ideal clients
  • Personal Experience: Reflect on the experiences and lessons learned throughout your life journey, shaping your perspective, values, and approach to coaching
  • Professional Experience: Uncover the unique insights and skills gained from your professional journey, including jobs, challenges, successes, and interactions that contribute to your coaching expertise
  • Qualifications: Evaluate your formal education, training, certifications, and credentials, understanding how they enhance your credibility and authority as a coach
  • Passions: Identify and celebrate the passions and interests that fuel your coaching practice, connecting with your audience on a deeper level and infusing your work with authenticity and enthusiasm
  • Strengths: Discover your innate talents, skills, and strengths that set you apart as a coach, leveraging them to deliver exceptional value and impact to your clients
Expert Positioning Blueprint by Sally Oddy

Each section of the blueprint includes Activation Challenges to help you gain clarity and bring your newfound insights directly to your community. By completing these challenges, you'll start claiming your Expert Positioning immediately and attract your dream clients with authenticity and confidence.


Sally OddyFounder of The Prosperous Coach Collective

In 2019 I closed-up my successful Marketing Consultancy and launched head-first into the world of Online Business Mentoring.

Despite being in marketing since 2000, starting an online business felt like a whole different ball game (so many shiny objects!)

Like you, I would spend HOURS creating super valuable content for social media, engaging in groups, and doing “all the things”. And I’d think that was the only way to get my dream clients to find me and pay me.

Basically, I threw a lot of spaghetti at the wall to figure out what stuck!

And, through the lense of 20 years Business and Marketing experience, figure it out I did!

Turns out, a lot of what keeps incredibly skilled coaches so stuck that they struggle to effectively communicate what truly sets them apart in their field.Not being able to explain this properly keeps you in the Generic Lane, disconnects you from your dream clients, and even has you doubting the very core of your coaching abilities.

Whether you're just starting out or looking to scale your existing coaching business, this roadmap equips you with the essential strategies and frameworks to thrive in the competitive online landscape.