“I did it! I created a Single Asset that consistently generates the impact and income I’ve been striving for!’

Do you know what it feels like to feel in your heart you have a powerful message and a strong desire to reach and teach people, but lack the tactics and focus to do the Right Things to bring it into reality?

I do 🙋🏼‍♀️ 🙋🏼‍♀️ 🙋🏼‍♀️

It’s taken me over 2 years to learn the power of Niche Focus when it comes to building an online coaching business around a single CALLING CARD COURSE (ie. THE thing I’m known for).

I wasted So Much Time doing all-the-things, being distracted, jumping from one thing to the next, hustling, and trying to please everyone all the time!

When I decided to Go Deep Not Wide, stand still and dig down, and focus on my CORE group coaching offer (my calling card course) – my entire world shifted.

Can you imagine how it feels to transform from fed-up frenzy to financially-secure focus!? 🤩

If so, I have a proposition for you 🙌🏻

If you’ve been wanting to create and launch your own Calling Card Course – making consistent impact and income from a single asset – grab your access-all-areas pass to the #AlignAcademy today!

Trust me when I tell you – I’m not new to this, I’m TRUE to this.

Here’s what we’ll build together…


Have you heard of Core Asset Coaching? 🧐

It’s when you build your online coaching business around a Calling Card Course that becomes the thing you’re known for 🤓

Like me with The Align & Shine Online Academy…people are like ‘Oh yeah, Sally runs The Academy!’

It’s the most simple and sustainable way of building a profitable business because ALL your marketing efforts are funnelled in One Direction.

You know what that also means…you get to DO LESS and GENERATE MORE!

Can you imagine for one sec how that feels…

To stop doing all-the-things, dig down into your unique passion and purpose, and have the limitless impact and income you desire as a result.

Sound too good to be true?

Well I guarantee it’s not – because I’ve done it myself and right now lots of other women are doing it inside The Academy.

So…if you’ve been wondering: How do I scale an online coaching business that doesn’t gobble-up my entire life… This Is How!

ANDDD… If you want to work with me to MAKE IT HAPPEN in 2021, I’m ready for you!

Head over to and submit your application to build your own CORE ASSET COACHING BUSINESS that delivers all the impact and income you desire with less of the hustle and hardship you’re used to!


Have you heard the saying, ‘There’s riches in the niches’ ?

It’s totally true. But…

The word ‘niche’ has become over-used and confused – people think it means you have to slice-and-dice your passion and knowledge to grow a successful online coaching business.

Not So.

Prepare for 🤯

Here’s what is actually means…

✅ Dig down deep into your passions, purpose, and experiences and package them ALL into your Calling Card Course (ie THE coaching offer you become known for)

✅ Take the time to carefully MATCH the people who have the problem you solve and MAP your Calling Card Course messaging to speak directly to them (ie your Dream Client

✅ Create a Simple Client Pathway that consistently guides those Dream Clients into your Calling Card Course (ie do less with more).

That’s the power of the SUPER NICHE – The Niche Trifecta if you will 😜

Do you have this Niche Trifecta in place for your online coaching business?

Don’t worry – it doesn’t require hugely complicated funnels, £££ ad spend or years of profile and authority building…

The Good News is – you’re ready NOW!

You are Ready to Reach & Teach with limitless Impact & Income and the Do Less With More business of your dreams! 🎉🥂💰

Let me know you’re ready and inspired to design the life you love by heading over to The Align & Shine Online Academy and applying for your safe and sacred space to bring your dreams to life!

typing NICHE in the comments, because there’s a special place for you inside #AlignAcademy to bring your dreams to life TODAY!

I’m ready if you are!

Let’s do this together, Sally xo



Sally Oddy has a business and marketing career spanning over 20 years and brings huge passion, creativity and courage to everything she does.

Empowering women to step into their true potential and turn their passion for coaching into a purpose-driven business is what Sally does inside The Align & Shine Academy.

This is a powerfully transformational and highly supported coaching experience where you will be guided to build rock solid foundations for your coaching business and gain the skills and strategies to massively increase your impact and income.

Click here to find out more about The Academy and Apply.


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Let's do this together xx

MEET SALLY ODDYBusiness, Marketing & Mindset Mentor

Sally works with soulpreneurs, pouring over 20 years experience into their hearts, minds and businesses.

Passionate about living life on purpose, Sally is all about honouring and accepting the fullness of self.

In-powering her clients to experience life in beautiful, bold, expansive ways is how they create and attract abundance and success into their lives.

Guiding her clients to dive deeply into their vision and mission, Sally shares her aligned approach to building online businesses that have a deeply positive impact in the world.

Sally is a Yorkshire Lass who grew up in 80's South Africa and is on a mission to inspire you to fulfil your dreams and potential in order to create a more in-powered and happy world.

Find out about how to work with Sally privately in her unique Mentorships or in a supportive group setting in The Soulpreneur Success Hub Monthly Membership


If you're an established online business owner who knows a few tweaks and focus will get you headed in the right direction...[BUT YOU'VE EITHER NEVER WORKED WITH A BUSINESS MENTOR BEFORE SO ARE UNSURE IF IT'S FOR YOU, OR YOU'VE BEEN BURNED WITH A BAD EXPERIENCE AND WANT TO TEST THE WATERS]

I invite you to book a 30 Minute 'Plan Of Action Session'Here's what happens during a POA Session...

  • Look at your niche, programs and price points to see what's possible for you in the next 90 days
  • Assess your current marketing, sales and delivery systems to uncover the #1 thing that's been holding you and your business back
  • Develop a 3-step action plan to get you unstuck, levelled-up and moving forward
  • You'll leave clear, confident and excited to take your coaching business to the next level