FOR PURPOSE-DRIVEN COACHES & CONSULTANTS:

Welcome to The Business of Coaching Academy THIS IS WHERE YOU'LL LEARN HOW TO ATTRACT & RETAIN A STEADY STREAM OF CLIENTS TO increase YOUR income & impact

Take control and gain confidence & clarity over what to do to create the outcome you want in your business.

THIS WON'T BE EASY... But it will be life-alterningly rewarding!

If you're ready to commit your time, energy and attention to building rock solid business foundations that will set you up with the tools, tactics and strategies of a sustainable and scalable business - you're in the right place!

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Charlie Garnham - successful Academy member!

Being called as a coach means you're here to do incredibly important work - to teach, guide, heal and inspire...
The problem is - your calling alone is not enough.
Many coaches I work with have fallen into traps like..
  • relying on one high-ticket coaching offer
  • giving all their most valuable how-to knowledge away for free
  • investing in bits and bobs of strategies and tactics that don't fit together...
This isn't the way to a profitable coaching business that empowers you to increase your impact and income.
If a lack of up-to-date business and marketing knowledge is holding you back, and if you're ready to do the work to lay proper foundations for yourself and your business, I'm ready to work with you.

i've removed the mystery of making money online by outlining EVERY SINGLE STEP to success inside this programme, and there could be a place with your name on it!

DURING THIS PROGRAMME WE FOCUS ON 3 CORE AREAS:

  • ATTRACT: mindset, mission, coaching identity and client niche.
  • QUALIFY: your end-to-end methodology, crafting your 3-part offer journey, and honing your messaging.
  • CONVERT: focussed sales and marketing tactics to move prospects from cold to sold.

PROGRAMME OUTPUTS:

  • Create and launch 3 Core Offers that attract and retain more clients into your business
  • Evergreen message bank pulling from your Core Methodology and leading to your Offers
  • Focussed Marketing and Sales Plans so you know what actions to take each day to make money

PROGRAMME RESULTS:

  • Increased and consistent rolling recurring income
  • Working less hours and doing more of the work you love
  • Be seen as a 'go to' expert in your field with a steady stream of clients

IF YOU ARE READY TO FOCUS Join The Business of Coaching Academy

GET ON THE RIGHT TRACK WITH YOUR FELLOW PURPOSE-DRIVEN FEMALE COACHES

"Without doubt this has been one of the best experiences of my life!"

I think I’ve just realised how unprepared I actually was to run a business!

And I genuinely sleep much more soundly at night now because I know that I have all the right procedures in place, and that I’m starting properly.

I don’t feel flappy or scared, I feel empowered to move forward as there are logical steps to take now.

As quite a practical person this has been brilliant for me, but your coaching has really tapped into my heart and my soul too, and that is where the transformation has really begun.

Your honesty and knowledge is matched with your integrity and big heart and I know that you care deeply about us all, and seeing us succeed.

Hannah Massey, Instagram Coach

hannah

What Academy Members Are Saying...

"Total Clarity from the ground up! It's important because even if you're clear on your offer, you may not be clear on your messaging! That could come from something rooted much deeper - so I really liked that we started at the beginning so it all flows effortlessly."

"I earned more in the third month of The Academy because I confidently quoted a high figure to a new client and they accepted it without batting an eyelid!"

"I feel like I'm in control again - that there is a solid foundation and a plan."

"You made everything super clear and the worksheets were really helpful."

"I would 100% recommend Sally's programmes if you’re at the beginning of your journey or even if you’ve been going for years!"

To help you feel confident as a coach and business owner who takes focussed, strategic action, I've created this results-driven and highly-supported programme.

The Business of Coaching Academy isn't like many other coaching programmes out there - I'm a coach...so you'll be coached by me [otherwise what's the point!!??]

This programme is the perfect blend of practical and in-depth training; one-to-one and group coaching; live Q&A sessions; a safe and secure online community; and consistent support and accountability.

I'll be with you every step of the way, cheering you on and pushing you to dig deep and create a business worthy of who you truly are.

HERE'S WHAT WE'LL WORK THROUGH TOGETHER: 8 Value-Packed Training Modules & Workbooks

Mindsest & Mission

OUTCOMES: SUCCESS MINDSET & MAGNETIC MISSION

Get your head in the game and activate the powerful success mindset that will empower you to take bigger and bolder action!

Your mission is the force that drives all you do as a coach and I promise you - it's bigger than you think!

Coaching Identity

OUTCOMES: CONFIDENCE IN YOURSELF AS A COACH

The power of your coaching is totally unique to you, so it's time to carve out your coaching niche sets you apart and attracts dream clients with ease.

Client Niche

OUTCOMES: KNOW YOUR DREAM CLIENT

Knowing who you serve most powerfully saves time, money and loads of effort. You'll quickly realise the full power of this when you craft your offers and messaging.

Methodology

OUTCOMES: THE CORE FOUNDATION OF YOUR BUSINESS

Taking everything you've created so far, you'll develop a unique step-by-step transformational methodology. This is powerful and meaningful work that will give you the core from which all offers and messaging will pull from.

Offer Journey Creation

OUTCOMES: ATTRACTING & RETAINING CLIENTS WITH EASE

This is the cornerstone of the programme and the bedrock of your coaching business. Creating a core set of offers that nurture prospects into retained clients with ease and flow will totally transform your fortunes.

*This module includes focussed training sessions on crafting Lead Magnets, Challenges, Digital Products, Memberships, and Group Programmes*

Content & Messaging

OUTCOMES: IMPACT & INFLUENCE YOUR GROWING COMMUNITY

Learning how to craft messaging that impacts and influences your community to know, like, trust and buy from you is a key skill ALL online business owners MUST develop. This module will empower even the most pen-shy coach to create a bank of evergreen messaging that will form the basis of a simple content strategy that removes all the guess-work and overwhelm out of content creation. We'll also use this opportunity to craft your email welcome sequence.

Marketing

OUTCOMES: A SUPER SIMPLE MARKETING PLAN

We'll craft a very focussed marketing plan setting out exactly what to do each day to make money in your business. We'll focus on front-loading and automating, freeing you up to enjoy your clients and community.

Sales

OUTCOMES: LAUNCH & SELL CONFIDENTLY

I'll guide you through how to launch all of your offers with confidence and make sales from a place of energetic value-exchange. You'll be converting (aka Selling) with sell-by-chat, sales pages, challenges, training and discovery calls.

"I don't need to run my business exactly like others do. I can be different and unique and that realisation has enabled me to feel free and happy about my business."

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It's taught me to slow down, to think things through, that a business doesn't appear overnight and that there are many elements to sit and have a long think about.

We are all wanting to rush around and make money asap but it doesn't happen overnight so laying the foundations has been invaluable.

I feel equipped to go into the world now as a coach.

As for transformation, I have had several so far, firstly that I was playing too small so instead of being just an Instagram coach, I have stepped into my light as a business and marketing coach.

I've realised what my biggest strength is as a coach!

Charlie Garnham - Business & Marketing Coach

Clarity holds the key...

Being a coach is a calling – your knowledge and experience transforms lives.

But to be a successful coach, you also have to learn how to step into your full potential, use focussed marketing tactics, and adopt the role of business owner.

There’s no getting around it.

On top of that you need to stay super focussed, courageously show-up, share your journey, make bold offers, and hold your nerve.

The sad fact is, a huge percentage of coaches never make it past the first few years because they fail to master the business and marketing stuff.

That’s why I've focussed my extensive business and marketing experience to help you become the successful coach you’re destined to be.

The Business of Coaching Academy is home to over 20 years of sales and marketing experience, my 8 years as a business owner, and thousands of pounds and hours invested in learning, development and implementation.

I'm here to guide you to take focussed, strategic action, believe in the power of your coaching, and feel secure about your business.

SALLY ODDY CLARITY COACH

Sally xo

"The solid foundations of building your business so that you know it inside out. And 100% worth the investment."

This is all brand new to me and I hate to think where I would be if I hadn't had this to help me think things through and get super clear.

The worksheets helped me to ask the right questions but the coaching from you, Sally, has been where the transformation happened.

You helped me dig even deeper when I couldn't get there myself.

I'm inspired by all the new ideas that keep coming up and the breakthroughs keep rolling in!

Megan Rose - Health & Mindset Coach

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Coaching Support

This is coaching programme like no other - everyone who enrols gets to work one-to-one with me as your coach and mentor.

Here's the support you'll get directly from me over the 16 weeks of your programme:

PRIVATE COACHING

Two 90 minute private one-to-one coaching sessions with me to help you dig deeper, dream bigger, take bolder action, and get my eyes firmly fixed on you and your business. Huge transformations happen in these sessions.

GROUP COACHING

Eight zoom group coaching sessions where your learning is multiplied ~ get to know your fellow Academy students, raise challenges, talk through experiences and get your questions answered in real-time.

TRAINING SESSIONS

13 results-driven video training sessions with easy-to-follow workbooks spread through 8 Modules. You're training will be released over the 16 week course to help you stay on track and making consistent progress.

LIVE Q&A SESSIONS

Bi-monthly live Q&A sessions in our private Academy Facebook Group (lifetime access) and 6 SOS emails you can use to send me your work and get my in-depth feedback, insight and ideas. This email support is transformational!

You also get LIFETIME ACCESS to a vibrant and supportive community...

COMMUNITY

This is one of the most vital elements of a successful Group Coaching Programme - your private Facebook Community is where you'll give and receive support; maintain momentum and accountability; share your progress; overcome challenges; and celebrate your wins. You have lifetime access to this safe and supportive environment in which you'll learn, grow and share.

"Clarity!! Bringing everything together has helped me pick out each element of my business and understand how it all works together!"

"I already knew Sally had a great deal of stuff to offer so I wanted to work with her over someone I didn't know who was offering 6 figure business launches etc. I thought that the transformation I would get would be huge but realistic."

"I learned SO MUCH - First of all, what it actually takes to run a business, I went deeper than I ever would have gone on my own and now have such a clear vision. Sally also helped me get super clear on what lights me up and what I have to offer."

 "I learned that I am destined for bigger things than i first started out with, that I was playing small and I need to think big and shine my energy out into the world."

"I went from a Wellness Coach to a Health and Mindset Coach and was able to pull in more of my experience to offer more to clients I think I would have carried on trying to fit myself into this identity which wasn't right for me if it hadn't been for Sally's guidance."

Your Coaching Practice Toolkit

Everyone who enrols in The Business of Coaching Academy gets access to a complete Coaching Practice Toolkit that includes:

  • Monthly Goal Set & Get Template
  • Weekly Focussed Action Checklist
  • Sales Checklist
  • DM / Chat Script
  • Discovery Call Checklist & Script
  • Client On-boarding Process
  • Client Contract Templates
  • Term & Conditions and Privacy Policy Templates

Who is The Academy for?

I encourage you to carefully read the below Entry Criteria for enrolling on this programme. This is how you can self-select if The Academy is right for you:

  • Heart centred, purpose-driven women with ambition
  • Coaches who aren't yet achieving a consistent income
  • Consultants who are ready to piviot into Coaching
  • Established coaches whose offers aren't selling consistently
  • Newbie Coaches who are ready to build their practice
  • Highly motivated and ready to put the work in to build a successful business
  • Able to commit at least 3 hours per week to working the programme
  • Willing and able to actively participate in the private community
  • Open to change and ready to level-up

YOUR TWO ENROLMENT OPTIONS Both packed with love

Members who pay in full get 12 months access to all training materials and a beautiful welcome gift from me.

Members who select the payment plan get 6 months access to all training materials.

THIS IS A ROLLING ENROLMENT PROGRAMME SO WILL START FOR YOU AS SOON AS YOU ENROL.

YOUR TRAINING MODULES WILL BE RELEASED OVER 16 WEEKS IN YOUR ONLINE PORTAL, YOU'LL HAVE INSTANT ACCESS TO YOUR PRIVATE COMMUNITY, AND BE INVITED TO BOOK YOUR COACHING SESSIONS.

Meet Hannah

Hannah experienced The Academy in 2019 and it's been a joy to be part of her journey and see her and her business go from strength to strength.

This is what Hannah said about her time in The Academy and the impact it's had on her so far.

Let's sum this up HERE'S WHAT YOU GET INSIDE THE ACADEMY

  • 13 Results-Driven Training Sessions with Workbooks (Value £2,950)
  • Resource Library (Value £700)
  • Lifetime access to private Facebook Community (Value £500)
  • 2 Private 1:1 Coaching Sessions (Value £600)
  • 8 Group Coaching Sessions - 2 per month (Value £600)
  • 8 Live Q&A Sessions - 2 per month (Value £400)
  • 6 SOS Emails (Value £300)

Total Value = £6,050 | Today's Price = £1,257!

My story...

I fell into marketing by accident (hello Universe In Action!) and it was love at first event!

Over my 20 odd year marketing career I've created and implemented international campaigns for huge corporates that generated hundreds of thousands of pounds in new revenue.

As a marketing consultant I've increased the profile and profits of a holiday cottage in the Scottish Highlands, a leading Yorkshire Engineering business, a world-player in the Oil and Gas sector, an Events Agency and even a Bailiff!

I've had the pleasure of guiding hundreds of coaches to see themselves as the professional, valuable coaches they are, step into their full potential, and gain clarity over their niche, offers and messaging.

Marketing is my happy place, it's what I'm bloody good at and I love it.

I'm focussed, strategic and commercial AND soulful, spiritual and believe in angels.

I laugh at my own jokes, drink too much tea, could literally live on popcorn and am obsessed with my moggies Cleo and Coco.

I grew up in South Africa, and now live in Yorkshire with my very own milktray man.

 

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"My mission is for all women to know they are born with infinite potential and to live a happy and fulfilled life"

Got questions?

What is The Busines of Coaching Academy?

My unique end-to-end methodology comprising 8 Modules based on proven business and marketing strategies designed to help you design and create a sustainable and scalable online business.

How much time will it take?

This is a 16 week course with 8 modules released every other week for you to work through. I recommend you dedicate at least 3 hours per week to completing this course.

When does it start?

This is a rolling enrolment programme so will begin for you as soon as you enrol. Your training modules will be released over a 16 week period and you'll be invited to book your private and group coaching.

Who does this work for?

Coaches who are either looking to take their business online for the first time, are already in the space but lacking consistency, or are wanting to create a more reliable offer sequence.

This also works for new coaches who are ready to step into their true potential and create a coaching business.

What do I need for this to work?

The desire, drive and determination to put in the time and effort to build a sustainably successful business.

The desire to create a sustainable and reliable monthly income.

A general idea of the services you provide ie what skills and expertise you have to share.

Existing social media profiles.

It's preferable to have a website with an online purchase function set-up, but not totally necessary. We'll take the low-tech manual route to get you where you need to be!

The willingness to be on camera in Zoom video calls and to share your results, challenges, ideas and insights with your fellow course participants.

As you progress and the orders start flying in, you may want to set up an email automation system - I use and recommend Convertkit.

Generally I recommend all online business owners become familiar with Canva.

When and where does this all happen?

This is an online course.

All materials will be available in a Members Only area of my website which you will gain login details for.

Your training sessions and workbooks are released every other week in the online portal.

Group Coaching Calls will be hosted on Zoom on Thursdays' at 11am GMT.

Your ongoing support will be in a private course members only Facebook Group.

Live Q&As will be hosted in the Facebook Group on Friday's at 11am.

Do I Need To Purchase Additional Tools?

No. The 200+ Content Prompts and some bonuses are provided as shared Trello Boards. Trello is a free tool to use and you can copy and paste as much information as you’d like out of it or save the boards into your own Free Trello account (very quick and easy to set up!).

How Long Can I Access It?

If you enrol with the Pay In Full option you have 12 Months Access to the Training Modules. 

If you select the Payment Option you have 6 months access to the Training Modules.

You have lifetime access to the FB Group (that's my lifetime, not yours!)

What if I missed enrolment??

This is the beauty of rolling enrolment - you can enrol when YOU'RE ready, not when I do a big fancy launch!

If you're ready today - enrol. 

If next month is perfect - schedule your own enrolment date.

The course starts when you are ready.

What are your Terms & Conditions?

"Huge mindset shifts around money, I more than doubled my rate. Also, just coming from the view of a business owner rather than just a 'coach' and being able to look at things strategically."

"I went back to some of the modules recently and rewatched them - rewatching the training made me realise there were things I'd missed or forgotten about so it was good to remind myself AND be inspired all over again. Literally don't think I'd be where I am now without it."

"I only properly launched my business full time with The Academy so for me I now have a clear blueprint of my business and the building blocks are strong for me to move forward with it."

"You made everything super clear and the worksheets were really helpful."

"Total Clarity from the ground up! It's important because even if you're clear on your offer, you may not be clear on your messaging! That could come from something rooted much deeper - so I really liked that we started at the beginning so it all flows effortlessly."

The Business of Coaching Academy HOME OF BIG HEARTS AND EVEN BIGGER TRANSFORMATIONS

ENROL TODAY TO BUILD YOUR ROBUST & PROFITABLE COACHING BUSINESS FROM THE GROUND-UP!