BUSINESS & MARKETING Mentor & Consultant


INCREASE YOUR IMPACT & INCOME Group Coaching Programmes

How to create and run your very own scalable group coaching programme 

IF BUSINESS GROWTH & PROFITABILITY HAVE STALLED it's time for focussed, strategic action!

The exciting, heady days of being a start-up are long-gone, replaced by long-hours, financial pressure and more responsibilities.

This is fine as long as the business is on track to meet your financial targets and you're winning and retaining clients with consistency.

But you may be at the stage of business growth where the structures, systems and strategies that worked at the start are stalling growth.

Your marketing is less effective, lead generation strategies have gone stale, and your unique voice has got lost.

This is a common challenge for businesses in scale-up stage, and it's also an exciting time bursting with fresh opportunities!

When we work together, we'll review everything and identify the key areas of focus.

Together we'll breath new life into your business, sales and marketing strategies and set you up for this next phase of growth.

I've been in marketing for 18 years and a business owner for 7.

I've worked with large international corporates and owner managed businesses, and I know which strategies to implement to get you to the next level of growth and profitability.



  • Ideas and innovation
  • Strategic focus
  • Implementation support
  • Improved, measurable and reliable results
  • Expanded marketing channels and expertise
  • Reduced overheads


  • New ideas and ways of thinking
  • Optimise opportunities
  • Guidance on development
  • Develop new skills and knowledge
  • Consistency and accountability
  • Focussed strategic action


  • Refreshed Business & Marketing Plan
  • Complete clarity on your clients, brand, USP, offers, benefits, results, features
  • A proven formula to apply to all lead generation activities
  • Fresh ideas for compelling campaigns and the structure to implement them
  • Increased sales and client retention
  • Systems for automation that save time and money


  • Business Overview
  • Goal Setting
  • Mindset
  • Vision & Values
  • Business Structure
  • Monetisation Strategies
  • Ideal Client Avatar
  • Packages & Pricing
  • Social Media Strategy
  • Brand
  • Lead Generation
  • Client Journey Mapping
  • Sales Pipeline
  • Creating Compelling Copy
  • Digital Marketing Strategy
  • Marketing & Promotional Plan
  • Sales & Conversion
  • Systems & Automation


  • We have a discovery call to chat about where you are now, what's working, what isn't, and the business goals.
  • Once we've decided to work together, you'll receive a link to book your Business Mentoring.
  • You receive a questionnaire to complete.
  • We have a full day Strategy Session.
  • I implement the changes we've agreed on in terms of brand, marketing, messaging, lead generation.
  • I create your bespoke Business & Marketing Plan that includes a competitor analysis, detailed social media strategy, customer journey mapping, prospecting plan and more.
  • I provide you with additional resources, templates, checklists and scripts designed to empower you / your team to implement your new marketing plan.
  • We have five strategic mentoring sessions to discuss the plan and implementation elements, maintain momentum, address challenges and brainstorm fresh ideas.
  • You have unlimited email access to me for 6 months and feedback on all work and activity.
  • You have an additional to two SOS calls each month.


  • Six month support package
  • Scoping session
  • Strategy Day (either virtually or in person)
  • Business & Marketing Plan with resources
  • Implementation Support on key priorities
  • Monthly one-to-one mentoring sessions (Zoom Video Call)
  • Unlimited email support for 6 months
  • 2 SOS calls each month
  • Feedback on all work / activity


business growth framework


Book your Discovery Call so we can chat about your current situation and aspirations and decide if working together will deliver the results you want.


VIP Strategy Days



Bespoke Coaching Programmes

sally oddy clarity coach


I'm Sally and it's lovely to welcome you to find out more about the Business Mentoring support I offer and about me too!

I studied psychology at university because I've always been fascinated by human behaviour.

When I fell into a marketing role I realised it was all about understanding and impacting human behaviour - so I was in my element!

With a 20+ year marketing career and 7+ years as a business owner, I provide support and guidance on business, marketing and mindset strategy and techniques for service based businesses.

The way I deliver support is unique to each business, often comprising a combination of coaching, mentoring, consulting, training and workshop delivery.

I'm extremely commercial and results-driven, getting to the heart of issues with lightening-speed and bringing clarity to the most effective solutions.

If this all feels like a good fit I look forward to chatting to you on our Discovery Call.

hear from a few OF MY CLIENTS:

Kerry Dougal

Kerry Dougal

I felt stuck in indecision about my business objectives and what path to take and needed help to really get back to basics and gain some clarity of vision and purpose about what I was doing.

I'm amazed how quickly and intuitively Sally got to the crux of what was holding me back and gave me clear guidance on how to move forward.

I’m not going to lie, the mindset work was emotional, but I felt completely comfortable going there with Sally which is a testament to how down to earth and open she is.

I now have a far greater understanding of my personal values, how these relate to my business, what my true purpose is, and how this impacts the people I want to work with.

I have a clear vision of who I want to help and why, and which direction I want to take my business in along with the tools I need to map out a business plan that fully fits with my values.

Screen Shot 2019-07-10 at 15.34.26

Natalie Willingham

Sally gave me an immense sense of relief and excitement about the future. 

Straight talking, honest and with no BS (my kind of person) but really lovely and kind, Sally not only gave me the clarity I needed at this juncture but also went a huge step further and put things in place which would start me on my journey.

I would heartily recommend Sally to anyone who needs a fresh perspective, someone who can cut through to the heart of the issue and not make you feel bad about the situation you are in.

I feel hugely grateful to have crossed paths with Sally and appreciate the time she has taken to support me.