You need to grow your business to make more money BUT you don’t have money to invest in growth.

It’s the chicken and egg scenario every business owner dreads.

It can feel like there’s a noose tightening around your neck, suffocating all that focus and confidence you used to have and leaving no room for your visions of success.

It may feel pretty bleak, but there ARE things you CAN do to grow your business efficiently WITHOUT investing heaps of cash you just don’t have.

The answer is to keep it lean and market wisely, and here are my top seven tips and techniques for doing just that!


A lean business relies on very few resources and keeps overheads to an absolute minimum.

Question and research every purchase to make sure (a) it’s necessary and (b) you are getting the best quality at the best price.

Review all monthly outgoings and assess the return on investment they deliver.

Analyse the contracts you are on, such as phone and utilities to see if you are on the best rates and getting the best deals.

Eliminate waste in all it’s forms – wastes of your time, money, and all material resources. If you waste less and make better use of what you have you’ll be saving those pennies.


Get a very firm grip on all of your incomings and outgoings. Always print your bank statements and go through them every month.

Are there any small direct debits slipping through for things you no longer use? Are you being charged for overdraft facilities you don’t use? Are late payment penalties wracking up?

The more you are aware of how much you are spending the better.

Look after the pennies and the pounds will look after themselves.


Spend time working on your messaging, offering, and brand; and putting systems, strategies and process in place – and then stick to them.

Don’t waste time on bright-shiny-object syndrome where you flit from strategy to strategy or constantly tweaking your offering.

Get it right first time and focus solely on marketing what you have for at least three months, then measure results and analyse performance.

Build review points into your business plan so you aren’t distracted from your mission – solid and steady business growth.


Getting to know your ideal client as well as you know yourself will save a huge amount of wasted time and effort and will attract high-value clients directly to you.

All of your marketing activities will become easier when you know your niche and talk directly to them.

When you understand their pain points, you can focus all of your efforts on solving them – this will draw them to you and prime them for purchase.


Create content that is focused on educating and helping your audience rather than talking about yourself. When done right, you won’t need to talk about yourself as your customers will be doing that for you (aka customer advocacy).

Either way, by sharing helpful information you’re showcasing your value throughout the customer journey and it’s more likely to lead to an authentic – and unprompted – purchasing decision.


Keep in touch with your audience regularly (but please don’t be an email earworm!!).

Give them real value content and remember – they need what you are offering, so keeping them in the loop is good for both of you.

Engage with your audience on social media. If necessary, reduce the time you spend sharing content and increase the time you spend on engagement.

Engagement will yield a higher return than sharing loads of content no-one is reading.


Leverage existing customers by asking for testimonials and recommendations.

Never leave money on the table – always follow through with dropped baskets and have an up- and down-sell ready for use in all circumstances.

Ask your wider networks for referrals and to share your content.

There you have it – some cost and time effective ways to grow your business with no additional investment.

I really hope you have found this useful. If you did you may also enjoy reading When Will I Feel Like A ‘Real’ Business Owner in which I also share some techniques and strategies for business success.


Please enter your name.
Please enter a valid email address.
Something went wrong. Please check your entries and try again.

Let's do this together xx

MEET SALLY ODDYBusiness, Marketing & Mindset Mentor

Sally works with soulpreneurs, pouring over 20 years experience into their hearts, minds and businesses.

Passionate about living life on purpose, Sally is all about honouring and accepting the fullness of self.

In-powering her clients to experience life in beautiful, bold, expansive ways is how they create and attract abundance and success into their lives.

Guiding her clients to dive deeply into their vision and mission, Sally shares her aligned approach to building online businesses that have a deeply positive impact in the world.

Sally is a Yorkshire Lass who grew up in 80's South Africa and is on a mission to inspire you to fulfil your dreams and potential in order to create a more in-powered and happy world.

Find out about how to work with Sally privately in her unique Mentorships or in a supportive group setting in The Soulpreneur Success Hub Monthly Membership


If you're an established online business owner who knows a few tweaks and focus will get you headed in the right direction...[BUT YOU'VE EITHER NEVER WORKED WITH A BUSINESS MENTOR BEFORE SO ARE UNSURE IF IT'S FOR YOU, OR YOU'VE BEEN BURNED WITH A BAD EXPERIENCE AND WANT TO TEST THE WATERS]

I invite you to book a 30 Minute 'Plan Of Action Session'Here's what happens during a POA Session...

  • Look at your niche, programs and price points to see what's possible for you in the next 90 days
  • Assess your current marketing, sales and delivery systems to uncover the #1 thing that's been holding you and your business back
  • Develop a 3-step action plan to get you unstuck, levelled-up and moving forward
  • You'll leave clear, confident and excited to take your coaching business to the next level