Boost Conversions with this Powerful Self-Selection Strategy

This week we’re focussing on Self-Selection

Let’s go 👇🏼

What is self-selection?

When your audience self-qualify as hot prospects, moving from passive ‘I feel inspired by you’ to proactive ‘I’m ready to buy from you NOW’.

Having self-selection strategies in place saves you time and fills your pipeline with clients who are really ready to do the work.

Side Note: Sales isn’t about convincing someone to buy from you, it’s about giving them the opportunity to decide to work with you.

Harsh Truth: If you aren’t engaging with qualified prospects on a daily/weekly basis, chances are your sitting on a dried-up-pipeline…so it’s time to get the clients flowing!!

Here are 3 Self-Selection Strategies you can implement today:

1. High Converting CTAs

CTA’s are the bit you put at the end of your post/story/video to prompt your audience to decide if they are interested in engaging / working with you.

Here are some examples:

  • ‘Got questions? My DMs are open!’
  • ‘If you need help with XYZ, DM me ‘word’ and let’s get you [benefit of working with you]!’
  • ‘Want more info on [what I talked/posted about]? Then you don’t want to miss out on my freebie! DM me ‘Freebie’ to grab it!’
  • ‘Have you ever [felt this way/struggled with this] too? I’d love to know!’
  • ‘Want more info on [benefit of your offer]? DM me ‘info’.’
  • ‘What do you want to learn next? (a) [option] (b) [option] (c) [option] (d) other. DM to let me know!’

2. Powerful Self-Selection Phrases

Help your audience see themselves working with you by asking them questions that help them decide if they’re ready to do the work.

Here are some examples:

  • ‘Do you…’
  • ‘This is for you if…’
  • ‘If you…’
  • ‘Ready to see it in action?’
  • ‘You’re on the right track, because…’
  • ‘Picture it this way…’
  • Add a killer CTA at the end to prompt the next-action.

3. Profile CTA

Your profile can do a lot of the heavy-lifting when it comes to guiding your audience to self-qualify as hot prospects. 

So use a compelling CTA to help them decide to either move into your DMs or join your email list (aka download your freebie).

Here are some examples:

  • The [offer] is only open for a short time 👇🏼
  • Get the [offer] here 👇🏼
  • [offer] doors are open 👇🏼
  • Ready to [get the result]? 👇🏼
  • 📲DM [word] to get started
  • 📲 DM [word] for the quick-start guide

Free Download: Facebook Profile Optimiser

Follow the easy steps in this guide and when those lovely cold leads visit your profile they’ll quickly become self-qualified hot prospects flocking into your DMs / Email List on auto-pilot!

👋🏼 Want to work together?

Whenever you’re ready, here are 3 ways you can create more ease in your business with me by your side:

1. Join a gorgeous group of like-minded women being guided by me to take the steady, consistent action it takes to grow a profitable online inside The Soulpreneur Success Hub​

2. Lay Rock Solid Foundations inside the ultimate online business builder course Five Figure Foundations (this includes TWO private sessions with me)

3. Level-Up yourself and your business with my in-demand ‘Business Breakthrough’ Private Mentoring. Here’s a snippet of feedback from one of my lovely clients:

“After one session, I felt 10x more confident in the direction I was going.After 4 sessions, I felt like my stuck-ness had turned into momentum and excitement for where my business was headed.I gained so many ideas, strategies, methods, and thought processes that I have continued to use to move my business forward.I would 1,000% recommend Sally to anyone ready to take their business to the next level.”

If you’d like details on this 1:1 Mentoring email me at with the subject ‘Breakthrough’

That’s it!

Have a great week!

Lotsa luv, Sally xo


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Let's do this together xx

MEET SALLY ODDYBusiness, Marketing & Mindset Mentor

Sally works with soulpreneurs, pouring over 20 years experience into their hearts, minds and businesses.

Passionate about living life on purpose, Sally is all about honouring and accepting the fullness of self.

In-powering her clients to experience life in beautiful, bold, expansive ways is how they create and attract abundance and success into their lives.

Guiding her clients to dive deeply into their vision and mission, Sally shares her aligned approach to building online businesses that have a deeply positive impact in the world.

Sally is a Yorkshire Lass who grew up in 80's South Africa and is on a mission to inspire you to fulfil your dreams and potential in order to create a more in-powered and happy world.

Find out about how to work with Sally privately in her unique Mentorships or in a supportive group setting in The Soulpreneur Success Hub Monthly Membership


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