THERE'S A GLOBAL MOVEMENT OF EXTRAORDINARY WOMEN STEPPING INTO THEIR RIGHTFUL PLACE AS COACHES, HEALERS AND TEACHERS - AND I SENSE THAT YOU'RE ONE OF THEM  You've always known you were destined for more, and have spent a lifetime preparing for when the wisdom and experience you've carefully nurtured can be shared

That time is now.

IF WE WERE SAT IN A COZY CAFE SHARING A LOVELY CUPPA [wouldn't that be blumin lovely right now!!]

This is what I'd say...

I'M GUESSING YOU'VE FIGURED OUT THERE’S NO GLORY IN THE HUSTLE AND DON’T BUY INTO THE EMPTY 6 FIGURE PROMISES You don’t need some Mega Guru to sell you onto their High Ticket Programme only to never see them again and quickly realise those High Pressure 'Bro-Marketing' Tactics are just not you.

You want to feel good about your business, do more with less, and pull together some simple, organic and sustainable tactics that deliver reliable results.

I think it’s time to take aligned action and get the foundations of your business on solid ground, putting your vision, values and wellbeing at the centre of it all.



The Academy is where purpose-driven women get to discover the immense power of their coaching gifts, build confidence around the worth and value of their work, and harness the power of Aligned Client Attraction!

This intimate and deeply transformational programme is the ONLY PLACE I personally guide the passion, skills and expertise of women who desire to make a difference in the world into profitable one-to-many online coaching business.

The support, training and community available in The Academy makes it a Leading Programme, and I am devoted to consistently Rising The Bar and Setting The Standard of what you should EXPECT from a Business Coaching Programme!

The Online Business World does not exist in a bubble, and if you want a simple, sustainable and scaleable one-to-many coaching business, you need to focus on way more than a single offer or cookie-cutter strategy!

The Academy is the end-to-end solution, where Members get to create a Simple Client Pathway that supports their newly discovered Coaching Methodology and consistently attracts dream clients towards their profitable-problem solving Signature Group Coaching Programme !

I'm an ALL IN kinda gal, so you can expect to learn exactly what it takes to succeed in this online coaching world when you have me by your side!

Let's get started!

'Sally's helped me to build my business from its roots: me. Understanding myself and my mindset and identity is a really powerful way to start. Most other business coaches just look at the nuts and bolts of business building.'

'Sally encourages and empowers me to step into what makes me unique, really uncovering what I have to offer that differs from everyone else out there.'

~ Ellie Lloyd-Jones, Academy Member ~

'Sally is so experienced and knowledgable in marketing that I have trust in the information and guidance she gives. Her spiritual approach is aligned to my values so I naturally 'click' with her messaging.'


  • Identify and embrace your unique coaching & client niche
  • Learn how to help more people and make semi-passive income online
  • A simple process for growing and selling to your audience online
  • Create a Simple Client Pathway™ for consistent Aligned Client Attraction™
  • Achieve your next-level income targets and become financially consistent
  • Get your gifts, insight, voice and skill out into the world
  • Create new aligned offers based on proven profitable problems
  • Hone your coaching methodology and idea validation
  • Build your confidence around the worth and value of your work
  • Focus your effort, energy and attention on the needle-moving activities
  • Use your personal experience, history and beliefs to support others
  • Consistently attract aligned clients towards your offers


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Aligned Online Coach Academy
  • Intimate group format so you can be seen, heard and supported
  • Focussed and action-oriented curriculum over 8 Modules (+ Additional Scaling Up Member Modules) to help you implement each step
  • Bi-Weekly Group Calls so you can quickly overcome challenges and learn alongside like-minded business owners
  • Private Coaching Sessions to dig deeper into your true potential and maximise your results
  • Email Support for material review, feedback and co-creation of your business
  • Members Community for motivation, inspiration and accountability
  • Exclusive Expert Coach Group Coaching Sessions to help with Mindset, Tech, Legal and Finances
  • Clifton Strengths Test & Mindset Expert Deep Dive Session (Scaling Up Members Only)
  • Tech, Video & FB Ads Expert Private Coaching Session (Scaling Up Members Only)


  • You're maxed-out on 1:1 clients, income is capped and burnout fast approaching - it's time to go Online 1:Many!
  • You're ready to scale to/through your next income target
  • You're ready to make rapid and efficient progress by learning the most simple, organic and sustainable tools and tactics to launch and scale your courses and resources
  • You're ready to integrate ways of generating reliable recurring revenue streams in your business
  • You're already Online but aren't making consistent income at the level you desire
  • You're established but your Online one-to-many Courses and/or Resources aren't generating consistent income
  • You have fantastic offers but are getting no traction - you're still The Best Kept Secret!
  • You don't have a Business Growth Strategy in place to reach your goals

"Without doubt this has been one of the best experiences of my life!" Hannah Massey, Social Media Coach

I think I’ve just realised how unprepared I actually was to run a business!

And I genuinely sleep much more soundly at night now because I know that I have all the right procedures in place, and that I’m starting properly.

I don’t feel flappy or scared, I feel empowered to move forward as there are logical steps to take now.

As quite a practical person this has been brilliant for me, but your coaching has really tapped into my heart and my soul too, and that is where the transformation has really begun.

Your honesty and knowledge is matched with your integrity and big heart and I know that you care deeply about us all, and seeing us succeed.

Hannah Massey, Instagram Coach


I figured this out over time so you don’t need to.

This is what I've learned to be the essential steps in building a long lasting profitable business that is on-purpose and in-profit.

Each module has been designed with The ALIGN Method™ with your vision, values and ambitions at their heart.

This creates a business that fits together seamlessly, feels 'right' for you AND attracts a consistent stream of dream clients.

Every Module benefits from a selection of training videos, workbooks, checklists and accountability tasks to keep you on track and achieving your goals.

1. Mindset, Mission & Vision

Get your head in the game and activate the Belief, Success Mindset and Mission that will empower you to take bigger and bolder action! Once your Life and Business Vision are clear, wave goodbye to comparisonitis and imposter syndrome!

2. Methodology & Idea Validation

Unpack your skills, experience, knowledge, passions and gifts to truly value all you can offer and begin the Problem Solving Journey. Craft your Offer Solutions and Validate your Ideas - hone in on Core Offer Outlines.

3. Client Niche Matching

Match your Methodology to a niche client group - this is a foundational step to building a stand-out online business. Craft powerfully in-depth profiles that form part of your Evergreen Message Bank.

4. Platforms & Containers

Where, when and how to attract, engage and invite your dream clients to qualify themselves into your business and how to use Tech, Social Media and Email to nurture your community.

5. Message Bank & Content

Your Evergreen Message Bank is already taking shape with what you've created so far, now it's time to hone in on the themes and pillars that form the basis of your content strategy.  Write your Stories that Sell and learn how to craft messaging that impacts and influences your community to know, like, trust and buy from you. We'll also use this opportunity to craft your sales pages and email sequences.

6. Online Course Creation

Storyboard your course outline bridging the gap between your Methodology and Client Niche Big Money Problems.  Use the framework provided to give your course focus and structure, price your course for sales, and include activities to plug into your course to move beyond passive learning and into an immersive learning experience that delivers reliable results and generates consistent referrals.

7. Simple Client Pathway™

Now you've crafted your course, it's time to meet your clients where they are now and guide them into your business with specific Conversion Events. Tap into what they need BEFORE enrolling on your course and give it to them in the form of Digital Product/s; Lead Magnet/s; Quiz; Challenge; Webinar / Training - you'll be guided which to create.

8 Visibility & Launch

How to get your incredible offers in front of those who need them in a way that feels natural and holds you in-service rather than in-sales. You'll create an Evergreen Launch Plan that feels aligned for you that you'll rinse and repeat for all offers and receive guidance on attracting dream clients and inviting them into your offers.

Hi, I'm Sally

My mission is to empower more incredible heart-centred women like you step into your true power and enjoy the impact and income you desire.

I'm putting an end to overwhelm and hustle and taking a stand for simple, aligned and sustainable business growth.

You're part of a movement of women being guided by their soul's calling towards more freedom-filled meaningful work.

And it's time to set the fake hustle, 6-figure BS and bro-marketing tactics aside as you craft your unique soul led business in a more gentle, heart-centred and aligned way.

I've been in business for over 8 years, and have taken everything I've learned in that time, combined with over 20 years marketing experience, and lovingly placed it inside The Aligned Online Coach Academy.​

It’s the only place I share my entire framework of tools and tactics to build a simple, solid and sustainable online business with less hustle and more heart.

I love messy-action-takers, and I believe that if you do the work, you get the rewards. I'm focussed, strategic and commercial AND soulful, spiritual and believe in angels.

I laugh at my own jokes, drink too much tea, could literally live on popcorn and am obsessed with my moggies Cleo and Coco.

I grew up in South Africa, and now live in Yorkshire with my very own milktray man.

Sally xo


We host resident experts to help Academy Members with Mindset, Tech, Legal & Financial.

Our Expert Coaches host bi-monthly Group Sessions you'll be invited to attend throughout the 4 months of your programme!

Emma (2 of 7)


Emma is a Strengths & Mindset Coach as well as a Rapid Transformational Therapist.
She helps women in business dismantle doubt, claim their strengths and recode their belief so they can step into the mission that's calling to them.


Sally is an online tech strategist and educator for entrepreneurs who want to learn a a simplified approach to tech so they can serve their clients better with clarity, integrity, and respect.

Sally hosts The Fearless Tech Lounge - a monthly membership jam-packed with detailed step-by-step tutorials, live Q&A coaching, implementation sessions, expert group masterclasses, tool of the month bonus tutorials, and so much more!

Sally Wadhwa Academy Tech Expert

Hear from Academy Members themselves

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These are your BONUS Resources available to All Members upon enrolment


  • Every Module is accompanied by at least one training video and workbook
  • Orientation Booklet
  • Clarity Check-In
  • Ready for Action Checklist
  • Measurable Results Questionnaire
  • Several Modules also include mini-modules with PDF Guides and Cheat Sheets


  • Business Owner Mindset Shifts Guide
  • List of Core Values
  • How to Create & Test Your Products Guide
  • The Ultimate Measurable Results Test Guide
  • 9 Content Frameworks Toolkit
  • Facebook For Business Guide
  • Daily Sales Actions Checklist
  • Pillars of Sales Success Checklist
  • Master the 5 Day Challenge Guide
  • Long Form Sales Page Checklist


  • Welcome Email Sequence Swipe File
  • Attention Grabbing Headlines & CTAs Swipe File
  • Brand Identity Positioning & Promise
  • Monthly Focus Actions Template
  • Marketing Planing Tools
  • Launch Email Sequence Swipe File
  • Sell By Chat Script
  • 1 Page Sales Pitch Template Swipe File
  • Discovery Call Sheet Script

DON'T JUST TAKE MY WORD FOR IT... Here's what graduate Susan Steele says about The Academy

'This has been a life-changing experience!'

"I went into The Academy to build a new business from the ground-up. The Academy is an online course, plus mentorship, plus mastermind, plus one-to-one coaching! There's the value in the online training but the support and accountability on top of that is amazing. I've paid more for coaching programmes and got much,much less! DO IT. Don't think about it - just do it!"

Entry Criteria

I encourage you to carefully read the below Entry Criteria for enrolling on this programme. This is how you can self-select if The Academy is right for you:

  • Heart centred, purpose-driven women who have the ambition to step-up and create an impactful online business
  • Coaches, Teachers, Healers & Consultants who aren't achieving impact or income at the level they desire
  • Highly motivated and ready to invest the energy of time, money and creativity to create a magnificent business
  • Have a desire to step into your true potential and create a powerful online presence with one-to-many courses and resources


  • Not parepared to take 100% responsibility for your results and dedicate time, care and attention to building your online business
  • Unable take messy, imperfect action to get your business visible
  • Not interested in creating a business that is capable of having a limitless impact in this world
  • Not ready to charge your worth and allow the energy of money to flow to you in exchange for the value you are able to deliver into the world



Select 'Starting Up' or 'Scaling Up' (both benefit from 8 Core Modules + Coaching Support. Scaling Up has up-level extras)


Tell me a bit about you and your business goals so we can make sure we're a good fit.


Let's chat about your goals, the programme, and answer any questions you may have.


Select your Access Plan, complete the invoice and agreement and get started!

Starting Up

Starting-out as an online coach, taking your existing practice one-to-many, or edging towards consistent £5-10k months. This is the Core Mastermind Group.

(8 Core Modules, 4 Months, 4x1:1, 4xGroup, 2 SOS Emails, Lifetime access to FB Community)

Investment: £2,757 / £459.50 x 6

Scaling Up

Established online and have systems and processes in place, ready to refine, scale and achieve next income level. 

(8 Core + Additional Level-Up Modules, 6 Months, 6x1:1; 6xGroup; 4 SOS Emails; Strengths Test & Mindset Session; Tech, FB Ads & Video Private Sessions)

Investment: £4,757 / £739 x 6

This isn't a 'bums on seats' course!

I only work with people I've actually met to make sure we're a good fit and The Academy is right for you.

Therefore all tiers apply and jump on a discovery call with me before being invited to enrol.


Hannah Massey - Instagram Strategist

"The Academy has been life-changing for me - it's given me the grounding I needed and such great systems and processes! Sally is so full of knowledge and she really cares. This is a fantastic investment that will last you a lifetime because you'll have a Plan you can take with you anywhere"

Megan Rose - Mindset & Wellnss Coach

"I was ready to take my business full-time and was at bare bones stage and the Academy was exactly what I needed to get my business ready. I've got everything set now and thanks to Sally's coaching did a pivot to build a business based on what really lights me up and what I'm good at. I'd 100% encourage anyone to do this!"

Charlie Garhnam - Marketing Coach

"I was hoping for a business and marketing plan but got so much more than that. Sally saw something bigger in my and coached me to think and reach bigger. I've already increased my income and am motivated and all set to keep growing from here. Give Sally a ring - she's fantastic and this is a great programme!"

Lisa Chotia - Nutritional Realist Coach

"My corporate word dried up because of COVID and that was a real wake-up call. I wasn't emotionally ready to let go of my business so had to make some changes to put long lasting foundations and structures in place for me and my business to grow online. There's plenty in The Academy to appeal to any business owner."


Here are some answers to frequently asked questions.

If you have any other questions you'd like answered before you apply for The Aligned Online Coach Academy please email


I'm someone who visits TripAdvisor to read the reviews and look at traveller photos. For me there's no substitute for first-hand accounts of what it's actually like on the inside.

You've made it to the end of this wondrous page, so I'm guessing your the same and I've saved something very special just for you.

Top-up your brew and watch this ACADEMY ROUNDTABLE. It's an informal chat with a variety of Academy Members who share the highs and lows of their experience - warts and all.

If this is for you, you know it is. The Application Button is just beneath this final video.

Sally xo

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So, if you enrol in The Aligned Online Coach Academy and decide we're not a good fit within the first 14 days, you get your money back (T&Cs apply, contact me for details)

"Huge mindset shifts around money, I more than doubled my rate. Also, just coming from the view of a business owner rather than just a 'coach' and being able to look at things strategically."

"I went back to some of the modules recently and rewatched them - rewatching the training made me realise there were things I'd missed or forgotten about so it was good to remind myself AND be inspired all over again. Literally don't think I'd be where I am now without it."

"I only properly launched my business full time with The Academy so for me I now have a clear blueprint of my business and the building blocks are strong for me to move forward with it."

"Total Clarity from the ground up! It's important because even if you're clear on your offer, you may not be clear on your messaging! That could come from something rooted much deeper - so I really liked that we started at the beginning so it all flows effortlessly."

"Sally's energy & passion is infectious! Coupled with her knowledge and her care I get goose bumps during our 1:1s because she “gets it” and “gets” my business and my mission, so when she offers guidance it’s like she's tapped into my brain to help articulate exactly what I was thinking but couldn’t verbalise."