Hi, I’m Sally. In 2012 I left the corporate world to start-up my own Marketing Consultancy. It was an exciting time and I was lucky enough to hit the ground running, winning a steady stream of clients and enjoying my new-found freedom!
Fast-forward a few years and while I had some fantastic retained clients and a steady income, I realised I was trading time for money, still doing the rinse-and-repeat marketing work I’d done in the corporate world, and felt chained to my desk delivering projects.
This was not the liberating and lucrative life of a business owner I was hoping for!
I was feeling a deep sense of unrest, and knew I was destined to have a far greater impact in the world.
I felt like I would never going to escape the day-to-day drudgery and even though I was earning really good money, it was no longer enough.
In early 2019, after months of soul searching and research, I took the decision to transition from an Exhausted Consultant into an Online Expert.
I’d use my 18 year marketing career and 8 years’ experience as a consultant to become a Business and Marketing Coach.
I’d also embarked on many many months of deep inner and mindset work, and combined with the Psychology I studied at uni and a life-time fascination with human behaviour, I quickly incorporated Mindset work into my coaching.
The transition from real-life work-delivery to online-expert coach was a bigger jump than I I could ever have imagined, and I feel sure that without my extensive business and marketing experience I’d be back behind someone else’s desk now, rather than in my lovely home office coaching my incredible clients!
Ironically, the vast majority of my coaching clients are also Exhausted Consultants ready to make the transition to Online Expert...and it’s really made me stop and reflect.
So, I’ve taken the decision to NICHE! Yes...I didn’t think I ever would, but I can’t ignore the call any longer and it’s clear my dream clients are exactly the same as me...just a few years behind and often without the same business, marketing and mindset insights I have.
So here I am, a Business, Marketing and Mindset Coach teaching Exhausted Consultants running static time-for-money businesses how to use their existing skills to transform into an Online Expert with a scalable business.
I’m a Yorkshire Lass who was raised in South Africa. I’m a bundle of positive energy, am hugely driven and ambitious and am in love my business.
I’m also a married cat-mama who drinks way too much tea!