July 2025 - Sally Oddy

Being the Brand Is Burning You Out (And Costing You Sales)

Sticky Note: Don’t Be the Brand There’s a truth that got twisted. A truth that was once powerful, intentional, and strategically sound: These were never the problem. The problem is what came next. Somewhere along the way, that truth got hijacked.Stripped of nuance.Packaged into a content plan.Sold as a strategy. And suddenly, the message wasn’t:…

No-one wants to buy your coaching

aka: Why your personal brand is falling flat and what actually drives buying behaviour in this industry If you’ve been positioning your coaching offer like a warm, fuzzy personal brand story hoping to magnetise dream clients from your beach chair – this Sticky Note is going to lovingly jolt you awake. Let’s start with this…

Personal Brand Is Not a Business Model

Let’s rip the bandage off this one right at the top: Personal Brand is NOT a Business Model. And if you’ve been led to believe it is, I’ve got news for you – that might just be why your brilliant business isn’t getting the traction it deserves. Because here’s what’s happening in the online space…

Your Personal Brand Won’t Pay the Bills (Here’s What Will)

Let’s break the unspoken rule of online business for a sec: 👉🏼 You’ve been told to build a personal brand if you want to stand out.👉🏼 That your story is your strategy.👉🏼 That people buy from people. And while that’s partly true – it’s not the whole picture.In fact, this obsession with personal branding might…

Battle Tested Brilliance: The Signature System That Scales You Beyond 1:1 and Leaves AI in the Dust

Why Methodology Is the Only Thing AI Can’t Steal — and Your Shortcut to Scalable Coaching Let’s cut straight to it: If your coaching business doesn’t have a Signature Methodology you’re not just leaving money on the table, you’re basically inviting AI to take over your business. You want to create a group program. You…

HOW NOT TO BE REPLACED BY AI

(A love letter to proprietary frameworks and a warning to the vanilla coaching world) Let’s get real. AI isn’t coming. It’s here.And guess what? People are telling ChatGPT things they haven’t told their therapist, coach, or partner.They’re getting raw. Vulnerable. Confused. Curious.And AI is answering – deeply, compassionately, insightfully. I’ve even seen big-name entrepreneurs say…

The Dangerous Truth About Neutral Positioning (and Why It’s Keeping You Stuck)

You already know that negative positioning is a problem. When you’re doubting yourself, undercharging, hiding behind vague messaging, or shrinking your voice it’s obvious something’s off. But here’s the truth no one’s really talking about… It’s not just internal doubt that damages your business. It’s how that doubt shapes the way your audience perceives you.…

It Should Be Way Easier Than This By Now: Why Your Brilliance Isn’t Converting (And How To Fix It)

You’ve built the offers, refined your message, pleased the algorithm with daily content, launched, lead, done exceptional work… You’re brilliant at what you do and everyone who works with you knows it. So why does it still feel like you’re dragging a boulder uphill every time you try to sell? Why is launching met with…